Travel ecommerce marketing trends 2016-2017
Our recommendations on the latest online marketing techniques for the travel sector
Our specialist marketing trends resource for the travel sector will help you keep you up to date with whats going on in the world of travel marketing, so you benchmark and keep up. The online guide is full of examples case studies and metrics to help you drive your travel marketing forward.
The travel sector is forever adapting and with our travel trends guide you’ll discover case studies, examples and techniques which can help you keep up.
This report explores the latest digital marketing trends within the travel sector. We review how marketing techniques and experiences created by online travel agents and accommodation booking sites are changing. We will also look at trends of use by channels including PR, SEO and social media marketing.
The aim for the guide is is for it to be practical and actionable with key insights, takeaways and actions listed throughout, as well as case studies and examples. The guide also provides actionable advice based on the Smart Insights RACE model at the end.
Who is the guide for?
The aim of the briefing is to help marketing professionals working in the travel sector to identify how new marketing approaches should support future strategies and improve profitability of future campaigns.The guide is perfect for marketers within the travel, hospitality and tourism sectors. it’s also aimed not just at marketing managers within the sector, but at hotel managers, small travel business owners (such as travel agents, tour companies etc.) and may also be applicable to restaurants and food businesses.
About the author
Jonathan Gabay is a digital marketing polymath. Author of 15 books, he advises some of the world’s most formidable brands on creative brand strategy, crisis management and business psychology. His involvement in travel includes having worked with British Airways, Colony Holidays, P&0 cruises and other respected brands.
The report covers the online travel sector by reviewing two key sectors. The first comprises travel e-commerce sites selling travel products directly, or as online travel agents (OTAs) including marketing flights, hotels, holiday rentals, package holidays and rental cars. The second focuses on comparison and review sites such as Booking.com, Kayak or TripAdvisor which help travellers select and rate online experiences of hotels, restaurants and other hospitality purchases.