Jonathan Gabay is a digital marketing polymath. Author of 15 books, he advises some of the world’s most formidable brands on creative brand strategy, crisis management and business psychology. His involvement in travel includes having worked with British Airways, Colony Holidays, P&0 cruises and other respected brands.
The report covers the online travel sector by reviewing two key sectors. The first comprises travel e-commerce sites selling travel products directly, or as online travel agents (OTAs) including marketing flights, hotels, holiday rentals, package holidays and rental cars. The second focuses on comparison and review sites such as Booking.com, Kayak or TripAdvisor which help travellers select and rate online experiences of hotels, restaurants and other hospitality purchases.
Our specialist marketing trends resource for the travel sector will help you keep you up to date with whats going on in the world of travel marketing, so you benchmark and keep up. The online guide is full of examples case studies and metrics to help you drive your travel marketing forward.Look Inside the Travel ecommerce marketing trends 2016-2017
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Translated complex digital marketing channels into easy-to-understand concepts
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