We think customer retention doesn't get enough attention. Here are three cold, hard facts we present at the start of our retention guide explaining why customer retention is so important:
Given these facts it makes sense you have a proactive, well-planned approach to customer retention and growth, yet many businesses don't. In this guide E-CRM specialist Andrew Campbell explains how to create a customer retention strategy using a range of frameworks and examples.
This guide is structured around 7 Steps as with our other guides to key digital marketing activities:
Each section includes best practice tips and strategy recommendations plus frameworks to help you structure your plans, for example:
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Joao da Costa, Marketing Officer at Southbank International School
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