Our research shows that many businesses are still using the Default 'last click wins' attribution method in Google Analytics or their web analytics tool. We think that the reasons behind this are a combination of lack of knowledge of why you need to look at attribution, its apparent complexity and not knowing where to look to find the answers.
With this guide we have answered members' requests for a guide that:
The seven steps covered in the guide are:
Hugh Gage is the Founder of Engage Digital. He focuses on helping his clients improve corporate performance by understanding and addressing the needs of their target audience in the online environment. He has worked with worked with more than 30 businesses in retail, education, food and drink, travel and leisure, finance, media, B2B, legal and the list is growing. With 20 years experience in digital marketing, Hugh is an expert in drawing insights from analytics.
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO.
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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