This guide will help you plan and manage your content marketing. Using this guide will show you a wide range of processes and tools to help shape your content marketing strategy. The sections of the guide are focused on practical approaches and tools which are tried and tested processes to assist content marketing.
As with other Smart Insights guides, it will act as a checklist, with each section including it own mini checklists, tips and useful tools to help you avoid common pitfalls and ultimately execute a content marketing plan that helps grow an audience who are encouraged to convert.
It's based around managing practical content marketing activities that ever business and agency needs to perform:
James shows how to manage these activities using Excel spreadsheets to help improve your workflow.
These are the 7 core techniques covered in this content marketing guide
James Carson is a content marketing specialist, who has many years of experience in managing content marketing teams. He has been Head of Digital Marketing for Bauer London Lifestyle, Head of Digital Content for Factory Media, and is now Head of SEO and Social Media and the Telegraph Media Group.
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Managing content marketing guide is part of Smart Insights Content Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.
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