This guide will help you plan and manage your content marketing. Using this guide will show you a wide range of processes and tools to help shape your content marketing strategy. The sections of the guide are focused on practical approaches and tools which are tried and tested processes to assist content marketing.
As with other Smart Insights guides, it will act as a checklist, with each section including it own mini checklists, tips and useful tools to help you avoid common pitfalls and ultimately execute a content marketing plan that helps grow an audience who are encouraged to convert.
It's based around managing practical content marketing activities that ever business and agency needs to perform:
James shows how to manage these activities using Excel spreadsheets to help improve your workflow.
These are the 7 core techniques covered in this content marketing guide
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Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: