They say first impressions are important in face-to-face meetings – the same is equally true with Email marketing. Emails forming a welcome series or the first autoresponse are amongst the first emails a new subscriber receives and set the stage for the rest of your email program.
Open and click rates are often the highest you will get from any form of email communications since you have your subscriber’s attention, so it’s best to make the most of this opportunity by following best practices.
The aim of this guide is to help you define and develop your own welcome email sequences. The guide will mostly focus on messages sent to new contacts and prospects, but will also be useful if you are looking to set up a customer onboarding sequence.
This guide uses examples and best practice tips to show the different ways that companies can enhance their email marketing program through the use of welcome and onboarding emails. It is split up into four sections to help you review your approach to welcome email. These are:
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