Best practices and examples to help you define and develop Welcome Email sequences

Convert more prospects by reviewing and improving your welcome emails

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Email Welcome and Onboarding Guide

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What does this Ebook include?

This guide uses examples and best practice tips to show the different ways that companies can enhance their email marketing program through the use of welcome and onboarding emails. It is split up into four sections to help you review your approach to welcome email. These are:

  • Planning your welcome strategy: An overview of different welcome email types and how they can contribute to reaching your business goals.
  • Key issues to consider: Using Dave Chaffey’s CRITICAL factors checklist, the guide reviews key best practices.
  • Improving your welcome program: The guide discusses the importance of segmentation, testing, targeting and context for subscribers.
  • Inspirational examples: Jordie gives some inspirational and practical examples of welcome emails, and assesses their strengths and weaknesses.

About the Email Welcome and Onboarding Guide

About the Email Welcome and Onboarding Guide

They say first impressions are important in face-to-face meetings – the same is equally true with Email marketing. Emails forming a welcome series or the first autoresponse are amongst the first emails a new subscriber receives and set the stage for the rest of your email program.

Open and click rates are often the highest you will get from any form of email communications since you have your subscriber’s attention, so it’s best to make the most of this opportunity by following best practices.

The aim of this guide is to help you define and develop your own welcome email sequences. The guide will mostly focus on messages sent to new contacts and prospects, but will also be useful if you are looking to set up a customer onboarding sequence.

Look Inside the Email Welcome and Onboarding Guide

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

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Integrated Lifecycle Marketing Toolkit

The Email Welcome and Onboarding Guide is part of Smart Insights Integrated Lifecycle Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 8 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
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  • Optimise - Learn the best practices and success factors to help you compete to get better results

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