These templates are designed for marketing managers and consultants to quickly review current use of digital and other channels, select the best strategic options and create a roadmap.
Use these templates in strategy workshops for your company or your clients to review strategies for different markets and channels and discuss the best options.
These templates help you:
Our toolkits group separate resources about a specific topic on a single page to make it quicker for Expert members to find, download and take action using these resources. This Digital strategy toolkit groups separate Ebooks, templates and courses all aimed at helping you create a digital strategy. Each has their own page explaining how to use them.
If you’re an Expert member paying monthly, clicking the Download option on this page will count towards your allowance of downloads per month, but you will be able to download multiple resources within this and there are also links to some other individual guide pages.
The strategy toolkit includes these techniques grouped in Word and Powerpoint templates you can modify to create your own plan:
These resources guide you in using the templates
Smart Insights expert membership clearly gave me a true structure + valuable know how on digital marketing to build and share with business units across the globe. The cherry on the cake is the access to nice and fresh best practices, guidelines, templates and insights on how to use them. Sharing views with the expert community is very valuable and I would say the annual fee is really low compared to most copy/paste websites with no thinking or expertise behind. Thank you ! Review on LinkedIn by Expert member
Cristophe Ferrasse, Global eBusiness Leader at Royal Canin SAS, a division of MARS Inc.
Smart Insights via both its website resource & social media network provides me with invaluable access to all the information I ever seem to need to research my job in digital marketing. Basic membership offers an excellent introduction to current thinking (and supported me on my IDM Professional Diploma), but it is in the Expert membership where I have found added depth and insight. If you work in digital marketing full-time, for the nominal annual fee, I’d recommend Expert membership
Review on LinkedIn by Stuart Sykes, Digital Marketing Manager, Unipart Automotive
Thanks to Smart Insights for making me a better marketer who is more focused on the right things. Smart Insights was the change I needed and through the resources, it is helping me to build a stronger more successful business.
Nadine Carr, Chief Marketing Officer, Kapelle Media, Toronto, Ontario
Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: