Review your use of the latest digital and social media options for promoting your business

Are you 'up-to-speed' with the latest changes from the main digital marketing platforms like Facebook, Google, Instagram, LinkedIn and Twitter? With this guide you will be.

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Digital Media Options Cheatsheet

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The sheer number of organic and paid media options and updates makes it difficult to know whether you’re missing out on the best targeting options and whether your marketing budget could be better spent.

Our Digital media cheat sheet is aimed at helping Smart Insights Expert members to keep track of the free and paid media options so that they’re not missing out on any of the latest developments.

We track all the changes made each week to identify the most important ones that every ‘hands-on’ marketer needs to be aware of to test the latest approach to improve marketing for their business.

This guide to the digital media features a section for each of the main social networks and Google covering:

  • The name of the all the main organic and paid media options for promoting businesses on each of the main social networks and within Google (SEO and AdWords)
  • A summary of its purpose, e.g. what content formats and targeting it offers
  • The date it was first launched
  • Current rollout to different types of business and countries
  • Links to relevant help sections to find out more and get started using the feature

Digital Social Media Cheatsheet

Which platforms does the cheatsheet cover?

The template has separate sections showing the latest updates across these vital digital marketing platforms:

  • 1. Google: SEO and AdWords
  • 2. Google+
  • 3. YouTube
  • 4. Facebook (organic and paid options)
  • 5. Instagram
  • 6. Twitter (organic and paid options)
  • 7. LinkedIn (organic and paid options)
  • 8. Pinterest

About the Digital Media Options Cheatsheet

  • Authors: Social Media Consultant, Rhian Harris, Dave Chaffey, and Rob Allen, Smart Insights
  • Last updated: Updated each month, covering all changes from 2015-2016
  • Format: Excel spreadsheet with a row for each significant update to the 8 main digital marketing platforms with links through to the details you need to know and room for notes reviewing your options and experiences

Are you confused by the number of options for using social and digital media to grow awareness for your business? It's not surprising since there is now a bewildering choice of paid, owned and earned media options. All the main digital media platforms like Google, Facebook, Twitter, LinkedIn, YouTube and Pinterest all have their own options for sharing content organically and paying for distribution.  What's more, there are new options every month as these mega brands look to introduce new features to boost their revenue models.


Look Inside the Digital Media Options Cheatsheet

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Paid media Toolkit

The Digital Media Options Cheatsheet is part of Smart Insights Paid media Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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