Guides and Templates

Digital Media Options Cheatsheet

Review your use of the latest digital and social media options for promoting your business

How will this guide help me and my business?

The sheer number of organic and paid media options and updates makes it difficult to know whether you're missing out on the best targeting options and whether your marketing budget could be better spent.

Our Digital media cheat sheet is aimed at helping Smart Insights Expert members to keep track of the free and paid media options so that they're not missing out on any of the latest developments.

We track all the changes made each week to identify the most important ones that every 'hands-on' marketer needs to be aware of to test the latest approach to improve marketing for their business.

This guide to the digital media features a section for each of the main social networks and Google covering:

  • The name of the all the main organic and paid media options for promoting businesses on each of the main social networks and within Google (SEO and AdWords)
  • A summary of its purpose, e.g. what content formats and targeting it offers
  • The date it was first launched
  • Current rollout to different types of business and countries
  • Links to relevant help sections to find out more and get started using the feature

Who is this guide for?

The guide is for:

  • Anyone who works with social media platforms and wants or needs to keep up to date with the latest platform updates
  • Social Media Managers who are working day to day on social media platforms or on social media strategy, so they know which new features they can use in their social media campaigns
  • Marketing Managers

Which platforms does the cheatsheet cover?

The template has separate sections showing the latest updates across these vital digital marketing platforms:

  • 1. Google: SEO and AdWords
  • 2. Google+
  • 3. YouTube
  • 4. Facebook (organic and paid options)
  • 5. Instagram
  • 6. Twitter (organic and paid options)
  • 7. LinkedIn (organic and paid options)
  • 8. Pinterest

Resource Details

  • Authors: Carolanne Mangles and Jessica Wade
  • Last updated: August 2017, this guide is updated monthly, covering all changes from 2015-2017
  • Format: Excel spreadsheet with a row for each significant update to the 8 main digital marketing platforms with links through to the details you need to know and room for notes reviewing your options and experiences

About the authors

Annie (Carolanne Mangles) is Smart Insights’ Digital Marketing Executive and Blog Editor – she writes on a range of topics – SEO, Analytics, Content Marketing and Digital Marketing Strategy and Planning – to bring you the best advice on all things new in Marketing. You’ll also find her travelling and exploring new parts of the world when she is not writing. You can connect with her on LinkedIn.

Jess (Jessica Wade) is Social Media Executive for Smart Insights. She manages all of Smart Insights social media channels and social strategy. She loves all things social, most of the time you will find her endlessly scrolling through Instagram. You can follow her on Twitter or connect on with her LinkedIn.

Individual
Business

Individual or Business members get full access to this and 6 other guides in the Paid media Toolkit.

Learn more about membership Already an Individual or Business member?
Login here
Look Inside

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next?

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Individual or business membership options
CLOSE