Use our Digital Marketing 'Bible' for B2B to create and implement your B2B strategy

Create the best B2B marketing strategy

Business-to-Business Marketing Toolkit
This guide is part of a Toolkit with 7 other resources. Find out more?

Brilliant B2B Digital Marketing Ebook

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Why a specialist B2B digital marketing guide?

Many B2B organisations are already successfully using digital marketing in specialist sectors like financial and professional services, IT and software, manufacturing, engineering or science. Yet, for business markets, there is a limited amount of good quality, specific advice and best practice available to draw upon for the unique challenges and opportunities available from digital media. Indeed, there are surprisingly few books or guides which address the unique challenges of promoting business products and services online, whether these are for companies which don’t sell online who are focused on lead generation and customer communications or online B2B retailers.

Originally created 2 years ago and now updated to include the latest thinking on content marketing, responsive design, SEO and marketing automation applied to organisational marketing. We’ve heard members call it the “B2B Bible” since it covers everything from digital strategy to tactics plus all the main channels and it ‘weighs-in’ at over 200 example and insight-filled pages to inspire improvements to your B2B marketing

How will this guide help me?

In Brilliant B2B Digital Marketing, Rene Power covers all the areas you need to review to take your online marketing to the next level if you market to other businesses. He shows how to create a plan or simply work through all the issues you need to think about to make online B2B marketing more effective. To keep it applied, the book includes many examples of B2B campaigns, content marketing, sites and social media sites to help inspire you. These are combined with checklists to help you assess your progress as you work through the key issues.

About the Brilliant B2B Digital Marketing Ebook

About the author

René Power is a B2B Digital Marketing specialist and speaker, consultant and trainer at Vision B2B Marketing and Training.

What does the guide include?

This Ebook has these features to help you improve B2B marketing in your organisation or for your B2B clients:

  • Shows you how to use a planned approach to B2B marketing to help create a digital strategy
  • Lots of B2B examples to inspire from different types of companies across business-to-business
  • Specific checklists and detailed recommendations of key activities such as search, content and social media marketing and briefing an agency
  • Detailed practical advice on ALL the key digital marketing tactics including B2B Website design, B2B content marketing, SEO, Email marketing, ECRM and Social media marketing with checklists to review your process
  • 50+ specific strategy recommendations and 70+ Best practice tips featured in call-out boxes to highlight key issues

About this guide

Our complete guide to Digital Marketing for B2B companies details the latest thinking on content marketing, responsive design, SEO and marketing automation applied to B2B marketing. We've heard members call it the "B2B Bible" since it covers everything from digital strategy to tactics plus all the main channels. At over 200 example filled pages, it is sure to inspire improvements to your B2B marketing

Guide structure

  • How to create B2B strategy and planning techniques
  • B2B examples to inspire from different industries
  • Getting found and staying visible through SEO
  • Inbound and content marketing
  • Social Media marketing
  • Lead generation and E-CRM
  • Measurement and optimisation of B2B online marketing campaigns
Look Inside the Brilliant B2B Digital Marketing Ebook

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Brilliant B2B Digital Marketing Ebook includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Business-to-Business Marketing Toolkit

The Brilliant B2B Digital Marketing Ebook is part of Smart Insights Business-to-Business Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage -  Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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