Many B2B organisations are already successfully using digital marketing in specialist sectors like financial and professional services, IT and software, manufacturing, engineering or science. Yet, for business markets, there is a limited amount of good quality, specific advice and best practice available to draw upon for the unique challenges and opportunities available from digital media. Indeed, there are surprisingly few books or guides which address the unique challenges of promoting business products and services online, whether these are for companies which don’t sell online who are focused on lead generation and customer communications or online B2B retailers.
Originally created 2 years ago and now updated to include the latest thinking on content marketing, responsive design, SEO and marketing automation applied to organisational marketing. We've heard members call it the "B2B Bible" since it covers everything from digital strategy to tactics plus all the main channels and it 'weighs-in' at over 200 example and insight-filled pages to inspire improvements to your B2B marketing
In Brilliant B2B Digital Marketing, Rene Power covers all the areas you need to review to take your online marketing to the next level if you market to other businesses. He shows how to create a plan or simply work through all the issues you need to think about to make online B2B marketing more effective. To keep it applied, the book includes many examples of B2B campaigns, content marketing, sites and social media sites to help inspire you. These are combined with checklists to help you assess your progress as you work through the key issues.
This Ebook has these features to help you improve B2B marketing in your organisation or for your B2B clients:
Having worked in B2B Marketing for 15 years it is really refreshing that Rene has encapsulated the digital marketing element, clarified it and formalised a lot of the activities.
It really is a blue print for all B2B marketers and with real examples of good practice especially the measuring the impact of campaigns. I would highly recommend this publication.
Rene has managed to grasp and communicate, the ever changing nature of digital marketing – with aplomb.
I run a digital marketing agency and have read many books and blog posts about digital marketing. ‘Brilliant B2B Digital Marketing’ has provided me with the blueprint as to how I want to run my business.
This guide makes sense of many aspects of B2B online marketing, offering an easy to follow ‘Question and Answer’ format.
The author allows those of us who are trying to develop online marketing opportunities and strategies to grasp the key points. Solutions are suggested without reverting to jargon. A valuable resource and point of reference for the next few years.
Plus access ALL 130+ resources in our Digital Marketing Library to Plan, Manage and Optimize your organization's marketing, including resources and benefits only available to Business members: