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Affiliate marketing strategy guide

Learn how to manage affiliate programmes

  • Author: Graham Jenner
  • Last updated: June 2013
  • Format: 30,000 word, 82 page A4 page PDF Ebook with illustrations and checklists

How will this Affiliate Marketing guide help me?

This guide, by affiliate marketing specialist Graham Jenner, explains the opportunities of affiliate marketing. It is aimed at owners or managers of Ecommerce sites who are considering setting up an affiliate programme, or looking to review their current programme.

Our guide explains:

  • How affiliate marketing can be used to expand your reach
  • The different types of affiliates and how to manage them
  • How to grow affiliate sales by recruiting the right type of new affiliates
  • How to set commission and define programme terms and conditions for getting the best results

What does the guide include?

The guide features these 7 Steps to help you create or review your affiliate programme:

  • Step 1: Starting an affiliate programme
  • Step 2: Setting affiliate programme objectives and KPIs
  • Step 3: Recruiting affiliates
  • Step 4: Auditing and Compliance
  • Step 5: Growing the programme
  • Step 6: Communication and relationship building
  • Step 7: Review new opportunities and advanced approaches
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