This guide was originally produced by Graham Jenner, it was updated in 2017 by Luca Tagliaferro, who is the Digital Marketing Manager at Captec Ltd, a specialist computer manufacturer for industrial applications. Luca is in charge of the entire marketing department and in charge of a team of 4 professionals. Luca is a regular blogger for some of the biggest marketing website globally: Smartinsights.com and Blog.crazyegg.com to name just a few. You can connect with Luca via LinkedIn or through his own blog about digital marketing www.lucatag.com. When it comes to affiliate marketing, Luca also manages www.cloudstoragenews.i
Graham Jenner is Head of Partnerships at TopCashback. Graham manages TopCashback’s Partnerships department, the team that helps to understand and achieve client’s objectives. His role involves developing relationships with key merchants and networks and consulting on strategy. Graham has been involved in the campaigns that have won the ‘Advertiser Innovation’ award for the past two years at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.
The guide features these 7 Steps to help you create or review your affiliate programme:
This guide, by affiliate marketing specialist Graham Jenner with an update by Luca Tagliaferro, explains the opportunities of affiliate marketing. It is aimed at owners or managers of E-commerce sites who are considering setting up an affiliate programme or looking to review their current programme.Look Inside the Affiliate marketing strategy guide
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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