Adrian O’Gara is a specialist in lead and funnel management — from sales and marketing alignment to process optimisation and automation. As founder and lead consultant at OGaraCo, the lead-to-revenue experts, Adrian helps B2B technology and service providers improve lead quality and velocity to increase marketing sourced revenue and ROI. Find out more at ogaraco.com or connect with Adrian on LinkedIn.
The guide covers:
The guide gives members a comprehensive briefing revealing if it's the right approach for you as well as how to create an ABM strategy and implement ABM.
Although ABM is an increasingly popular strategy, that does not mean it’s right for your business. Ask yourself the following questions:
This guide is for you if you answer "yes" to many of the above questions.Look Inside the Account Based Marketing Guide
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Account Based Marketing Guide is part of Smart Insights Business-to-Business Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 8 other resources in the toolkit.
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