Digital marketing gives so many opportunities to fuel the growth of a small or medium business that it's often not clear where to start. It's natural to just 'dive-in' and create a site or use social media without thinking it through. But there is a better way, which focuses your precious time and money where you will get the most returns.
This short guide will show you how to make the most of digital marketing by avoiding the common mistakes others running small businesses have made before you.
As consultants who have worked with many businesses of all sizes, we have seen these mistakes all too often, although fortunately they are easy to avoid.
The 10 mistakes are structured around the Smart Insights RACE planning framework, so you can easily review them against your priorities for the year ahead.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The 10 Digital Marketing Mistakes is available free with Smart Insights Basic Membership, and is a sample of 5 other
resources in our Startups, small and medium businesses Toolkit available with Membership
A goldmine of digital information on digital marketing that can help you get better results
I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier and more efficient.
It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results.