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10 Digital Marketing Mistakes

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Top digital marketing mistakes small and medium sized businesses must avoid

In our guide you will discover the top 10 mistakes to avoid and practical techniques and tools you can use to avoid them.

About the authors

Yvette Bordley is an experienced digital marketing consultant who has worked with brands as diverse as Ferarri to Brightons Museums and the Royal Pavilion. She currently provides consultancy to small to medium business, digital marketing training and helping startups and young entrepreneurs develop growth strategies, crowdsourcing campaigns and RACE focused integrated business and marketing plans.

Dr Dave Chaffey is lead consultant and editor at Smart Insights.  He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing. He advises companies on digital marketing strategy through training workshops and consulting delivered to large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Mars and O2 to smaller companies and startups like Arco,, Euroffice and Hornbill.

About the 10 Digital Marketing Mistakes

  • Authors: Experienced Digital marketing consultant Yvette Bordley and Dave Chaffey, lead consultant at Smart Insights
  • Report format: Online report, downloadable as PDF

Digital marketing gives so many opportunities to fuel the growth of a small or medium business that it's often not clear where to start. It's natural to just 'dive-in' and create a site or use social media without thinking it through. But there is a better way, which focuses your precious time and money where you will get the most returns.

This short guide will show you how to make the most of digital marketing by avoiding the common mistakes others running small businesses have made before you.

As consultants who have worked with many businesses of all sizes, we have seen these mistakes all too often, although fortunately they are easy to avoid.

How is the guide structured?

The 10 mistakes are structured around the Smart Insights RACE planning framework,  so you can easily review them against your priorities for the year ahead.

Recommendations include:

  • Why you need a digital marketing strategy and how to create it quickly
  • How to avoid wasting time on the social media
  • Why Search marketing is too important to ignore and how you can assess your potential
  • Where you should focus efforts on your website
  • Techniques which work best with zero or no marketing budget
Look Inside the 10 Digital Marketing Mistakes

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Like all Smart Insights' resources, our 10 Digital Marketing Mistakes includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

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