Smart Insights offer analytics-driven digital marketing consulting
The Internet and digital media offer unparalleled opportunities to grow your business and brand by engaging prospects and customers in new and more relevant ways while still integrating with traditional marketing channels.
To make the most of this opportunity and remove confusion requires an in-depth understanding of what works and what doesn’t for different types of companies. This is where we help: Smart Insights can support your team to deliver that insight, or alternatively take a complete project over on your behalf.
Ask us to work with you to improve your results and we’ll make sure you’re making the most of your investments in digital marketing.
Dave Chaffey worked very efficiently with our Marketing and Communications team and conducted the process in a professional manner. In addition, he was always available for clarification where necessary.
We would be happy to recommend him highly for any similar task.
President, Sulzer Turbo Services
Companies we have worked with
Dr Dave Chaffey of Smart Insights and our team of consultants have helped many companies from small to large improve the commercial contribution from their digital channels. These are some of the leading brands we have worked with:
I have worked on and off with Dave for over 3 years now. I am always impressed by Dave’s depth of knowledge about online marketing and I especially value his ability to use his knowledge to benefit a company.
Dave has advised me on all expects of online marketing from Global search engine marketing through to complex automated contact strategies. He remains one of i-to-i’s most valued external consultants. I will continue to work with Dave & I would personally recommend him to anyone who would like to run a successful e-commerce business.
Digital Marketing Manager, i-to-i
Digital marketing consulting services from Smart Insights
Our experience of a pragmatic and methodical approach ensures that we add value
Smart Insights provide a range of specialist, independent, Internet marketing consulting services based on our experience across all the whole of digital and direct response marketing. Our specialist expertise includes:
- Digital marketing strategy development. Need to create a credible plan to take advantage of digital channels to markets? We will work with you to develop and refine your digital marketing plans starting with a review of your current digital marketing capabilities within your marketplace and then creation of a prioritised roadmap of strategic initiatives. Our customers often ask us to focus our advice on their main strategic challenge such as growing sales through improving traffic quality, increasing conversion or engaging existing customers more effectively.
- Digital media channel effectiveness. Do you think you"re missing out on the opportunity presented by digital marketing tools? We have over 15 years experience of best practice in digital marketing campaigns, and the pitfalls, and have advised many clients on how to improve results from the key digital communications approaches including SEO, Pay-per-click/Adwords, social media and Email marketing.
- Website conversion rate optimisation to boost leads and sales. Are you getting the most value from your web analytics? Many companies have a web analytics package like Google Analytics, Omniture or Webtrends installed, but it"s not customised to gain the most for their business. We focus on using the latest custom Google Analytics analysis techniques to identify problems and opportunities to improve your results from web marketing.We can advise you on:
- Set up and configuration of Google Analytics (all our consultants have the Google Analytics Individual Qualification).
- Identifying improvements to your marketing campaigns, site design, customer journeys and pages to boost performance
- Creation of custom dashboards and measures
- Integrating Google Analytics data with other systems
- Requirements analysis with agency briefing or selection. Are you unsure as to how to get the best value from digital agencies? We"ve worked on both sides and can help you cut to the chase and make informed decisions. Whether it"s creating a campaign brief or helping provide a sounding board for your selection of a web development agency we can provide another pair of eyes and ears, we can also help with asking some of the more pertinent questions and ensure that your strategy is not compromised.
Why work with us? Consulting, but human
We know what it’s like at the coal-face, we;ve been there, and we want you to get what you need as easily and quickly as possible, we want you to be happy. Dave Chaffey and the team of Smart Insights consultants has an established methodology to consulting on E-marketing developed over fifty plus years of practical Internet marketing experience for all types of organisation from the large companies like 3M to SMEs like i-to-i in the Tui Group.
Our approach is:
- Results-oriented. We prioritise all recommendations with you according to their potential value and ease of implementation, so you can focus on implementing the quick wins initially, but will have a roadmap of future strategic priorities.
- Insight-based. We are experts in data analysis, so we identify quick wins based on insights from a range of specialist digital marketing sources including market analysis, customer data, campaign data and web analytics.
- Process-based. We use the most appropriate strategic analysis frameworks to help you explain strategy to colleagues. For implementation we also use detailed checklists for benchmarking different E-marketing tactics like search marketing and email.
- Integrated. To help define an integrated communications approach our expertise spans all areas of digital marketing from strategy development through to detailed knowledge of best practice in the most important tactics including search engine marketing, social media email marketing, web site design and web analytics.
Contact Us Start your journey to Improved Results
