Free templates and spreadsheets to help you create an online marketing plan
To help you plan improvements to your online marketing we have developed a range of resources to help. These have been developed and refined by Dr Dave Chaffey of Smart Insights over the last 10 years or so and have helped many marketing professionals and students.
Over 60 guides, training courses and templates are available with Smart Insights Expert membership, but the resources available on this page are available free for Basic members.
We will keep adding to our free resources. As well as the ones on this page see this page for logged-in Basic members which shows all free downloads.
Free online marketing strategy template
This popular template, downloaded by 1000s of marketers is a guides to step you through key issues to consider to take your digital strategy to the next level. It's available as a PDF download for Basic members and also as a Word template for Expert members. We make it available in Word format so members can amend them for their company or their clients.
Excel Spreadsheet for planning online marketing campaigns
The spreadsheet model is designed to help you develop a budget model for campaigns or annual planning. It enables you to performa a "what-if" analysis for varying investment in digital media to see the impact on leads, sales and return on investment.