An introduction to the “Hero’s Journey” method of storytelling Your product or services will likely solve a problem for your customers, or fulfil particular needs and wants. No matter how boring you view this product, it sits within a ‘story …..
Practical advice on WHO you need to execute your content marketing strategy Many content roles I see are the domain of trained Journalists and Copywriters, but this doesn’t always add up. On the web, many of the best examples of engaging …..
A practical guide to setting up categories and tags on your blog or website For every content project I’ve been involved with, categories and tags have had a role to play. Sometimes, there are clearly defined systems, which make a …..
A 3 Phased Approach to integrating Content and SEO Audits In every book about Content Strategy, the recommended process will have an audit as one of the first steps; this is much the same as for Search Engine Optimisation. Granted, there …..