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Posts by Kath Pay

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce & B2B journeys using a holistic, multi-channel approach. Kath is recognised as the UK’s leading Email Marketer and heads up training for Econsultancy on Personalisation and Email Marketing. You can follow Kath on Twitter and connect on LinkedIn.