What makes a good ecommerce landing page? So, what does make an effective landing page for an Ecommerce site? Well, I’m going to give a typical consultant’s answer – “it depends“; on the campaign and your goal for the landing …..
Building your landing pages around the call-to-action ‘Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to …..
Why you should place regular analysis at the heart of your SEO in 2013 In this article I will review the importance of regular analysis to help SEOs learn what is and isn’t working on their website, helping to inform …..
This is the 12th step in my 12 part series on SEO. In this article I’m looking at the role of voice-of-customer programs to help SEOs learn what is, and isn’t, working on their website, helping to inform optimisation and …..
Practical tips and an example of creating a content plan for SEO This is the 11th step in the 12 part series on SEO. In this article I’m looking at the crucial role of content marketing and providing easy-to-implement tips …..
An introduction to the 6 new Social Reports in Google Analytics In my previous post I wrote about the increasing importance of social media with SEO. In this follow-up I’ll show how Google Analytics can be used to assess how …..
An introduction to the main social signals used by search engines and how this changes SEO If you have followed the first 9 steps in this SEO series, you’ll have picked up tips on what have been the core elements …..
Analysing link effectiveness using web analytics tools This is part 2 of a post advising on how to identify quality domains for SEO Link-building. In Part 1, I introduced an approach for identifying domains using specific link analysis tools. In …..
Using SEO analysis tools to identify linking opportunities In the latest article in this series on how to use analytics techniques for better SEO we look at the importance of targeting relevant domains for your link building. I’ll start by …..
Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for …..