Posts by Emma Durant
Emma is the Smart Insights commentator on developing and implementing International Digital Marketing Strategies. She has worked within the digital arena for 14years, having had key roles with Monster.com and Freeserve in their early days, and more recently working with, amongst others, InterfaceFLOR and Mars (Pedigree). As the creator of the popular blog onlineSoul, her expertise lies in developing a strategic approach to digital marketing, which aligns itself with the company’s overall marketing and brand objectives, as well as the business goals. With over 7 years’ experience of applying this knowledge in a global field, Emma is also an expert in the complicated area of developing, applying and managing a digital strategy internationally. You can Connect with Emma through LinkedIn.
An 11 step process to review your international marketing effectiveness Following on from my first post on Understanding your Global Customers, in this post we look at how to conduct a Global Digital Marketing Audit within your business before creating …..
A 9 step approach to help understand your global customers Editor’s note: This is the first in a series of articles giving best practice advice on International Marketing using digital media. I’m delighted that Emma Durant, a specialist consultant in …..
