Posts by Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
The 25th May 2018 marks the day that GDPR comes into force around Europe, and it’s about to change the way many of us do business A recent session I attended brought home not just the stark realities of the …..
How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool to audit digital marketing for Smart Insights members in September 2015, we’ve expanded it from auditing …..
LinkedIn is not as far ahead of the rest as you might think. HubSpot has launched their yearly State of Inbound 2016 report, providing us with some great insights into the latest trends and growth of inbound marketing. This year their …..
After teasing us for many months, Google has finally confirmed Penguin is running again. But this time, as part of the core algorithm. Importance: [rating=5] For all webmaster and SEO’s. Recommended Link: Google Webmaster Central Blog || SEO Guide What is …..
It was long thought that having the keyword in your domain name would help you in the SERPs. Is this actually the case? Ahrefs have done some stellar research into the On-page ranking factors in 2016 and have found many …..
As an industry, how are we finding the process of recruiting new talent? We recently conducted some research where we asked over 700 professional marketers about their current digital skills, how they wanted to develop and what trends they saw …..
Finding the right user, with the right content, at the right time is the perfect scenario. But how do we avoid our message getting distorted by Multi-Tasking? As a marketer, we take great care in positioning our product/service/offering, which makes …..
38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices? Ofcom has just released their yearly Communications Market Report, where they analyse the UK communications sector. The …..
Retention strategy often takes a backseat in marketing efforts, find out what leading global travel brands are doing to combat this. Performance Horizon and WBR Digital have recently joined forces to publish the Benchmarking Performance Marketing and Digital Strategy in …..
A good relationship with your agency is key to creating solutions to your marketing efforts, both yourself and the agency are happy with. As an extension of yesterday’s post, today we are looking at the top challenges of working with an …..
