Digital marketing Megatrends 2017 - Smart Insights
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Digital marketing Megatrends 2017

9 digital marketing and martech megatrends

In this article, we’ll take an in-depth look at what Smart Insights see as the 9 most significant trends, or ‘megatrends’, in digital marketing for the year ahead. We’ve broken them down by 5 different types¬†of marketing trends that businesses of all types need to review¬†to stay competitive.

Within each of the 5 top-level marketing trends shown in the table-of-contents on the left there are 9 megatrends which give opportunities for all businesses to compete more effectively.

The aim of this article is to help you review the main trends in marketing which are likely to impact your business in 2017 and can be included into your digital marketing strategy.


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This is part of the Digital Marketing Strategy and Planning Toolkit Toolkit