Actionable Marketing Advice

Improve Your Digital Marketing Skills and Knowledge

Free gift for new Expert members

What you get (Click to expand)

Weekly Emarketing Essentials enewsletter
Join the tens of thousands who use our Enewsletter to keep up-to-date with the major developments from each week that give new opportunities for marketing. We also include exclusive practical advice on developing digital strategies and campaigns from our Expert commentators that you won't find elsewhere.
Free marketing planning templates
Use our acclaimed templates to help you create or refine your digital marketing strategy. Free templates include a guide to digital marketing plans structured around PR Smith's SOSTAC(R) framework and a spreadsheet to help you create a conversion model budget that will help you hit your target.
Marketing Templates
Practical and popular, our Word and Excel templates and workbooks are part of our digital strategy toolkit to save you time in creating plans and taking action. Used by many agencies, consultants and company marketers to plan and run digital marketing projects and campaigns.
Map plan and manage in Word and Excel
Our main guides are available as downloadable PDFs, but we've created our key templates in Excel, Word and Powerpoint to make it easier for you to create plans. We've used versions of these templates which mean you can use them in in Apple packages and Openoffice too.
Online Training courses
Learn at your desk with our great value online training courses which cover all the areas needed for success in digital marketing. Packed with practical tips and examples of how to get it right, this is a great way to learn.
Learn from your desk when it suits you
Unlike face-to-face training or some webinars, our advice is available when you need it, wherever you're based. Our Expert members are based in many countries and they can access our library of online training courses, how-to-video or recordings of webinars when it suits them.
How-to videos
Our bite-sized videos show you how to best use the many fantastic free tools which help you succeed online. These screencast videos talk you through using Google Analytics and other tools to help you review your search, social or website marketing, to help you find opportunities to get better results.
Regular exclusive webinars with our experts
We run monthly webinars to help brief you on the latest approaches to strategy and using online tools. All are designed to be super-practical with actionable takeaways to help you get better results. Ask questions to get feedback on what's bugging you.
Direct access to answer your marketing questions
All Expert members are welcome to informally contact Dave Chaffey or Dan Bosomworth to answer questions on their strategies or ideas on recommended tools or suppliers. If we can't answer straightaway, we'll know someone from our network who can.
Reduced fees on mentoring and training
Some of our Expert members need more in-depth consulting advice or would like to run workshops to develop their strategies. For Expert members who need it, we offer discounts on consultancy services to provide you with tailored support.
Get the most from Google Analytics
We believe that using Google Analytics more will give better commercial results. Our guides include the details on relevant advice on configuring Google Analytics that you don't get in superficial Ebooks.
Guided recommendations on improving results
We created the PRACE digital marketing system as an approach Expert members can use to structure their digital marketing. Our range of digital marketing audits and health checks step you through the decisions on the best approach to use. It's like having your own consultant by your side.
Basic Membership
Expert Membership


Annual Membership $267 per year

Please contact us if you have any questions about membership including details of discounts for students and not-for-profit organisations.
Learn more about how the Smart Insights PRACE system will help you get more from your digital marketing.

What makes us different?

What our members say

  • Smart Insights is the first place I go for good, practical advice on digital marketing. The 7 Steps guides are comprehensive, but also current giving us a quick but straightforward ways of implementing current best practice.

    Jon Vasey, Head of eCommerce at TTS Group

  • We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

    Stuart Sykes, Digital Marketing Manager

  • Smart Insights is one of the best digital 'tools' on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

    Jennifer Law, E-Communications Manager, National Pharmacy Association

  • Intelligent, informed and educational. Well-structured information. Good infographics.

    Chris Fiteni, Digital Marketing & eCommerce Manager at Smash Enterprises

  • The Smart Insights web site has proved itself to be particularly valuable to us in cutting through the all the hype and mis-information and getting to the heart of important issues such as the new cookie legislation and the recent Panda updates.

    Iain Millar, Ebusiness manager, Arco Ltd

  • Really enjoyed your 7 Practical Insights webinar last week. I took a lot away from it and instantly set up some more goals on analytics! It always seems obvious when it is pointed out.

    Alex Ashley-Roberts, E-Media & Marketing Manager, Computers In Personnel Ltd

  • Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

    Joao da Costa, Marketing Officer at Southbank International School
Feedback Form
Feedback Form