Digital Marketing Strategy Training - Smart Insights Digital Marketing Advice

Digital marketing training courses

Like all our content and advice, our training courses are all about helping you take the right actions to improve results. We offer:

Online marketing training courses as part of our Expert membership
Practical how-to screencasts on using online tools
In-company training courses delivered by digital expert Dave Chaffey and other specialists

In-company digital marketing training courses

Running best-in-class websites and running competition beating digital marketing campaigns isn’t straightforward, “the devil is in the detail”, and if company or agency staff aren’t aware of the latest best practice approaches it can be difficult to succeed online, if not overly expensive.

Through CEO Dr Dave Chaffey, Smart Insights have extensive experience, both of digital marketing best practice and professional training techniques.

I just wanted to thank you for your efforts in delivering training workshops for the Marketing Academy this year. Your workshops have had the highest demand in the Academy.

Your approach has been incredibly professional and perfect for our needs. Our staff have benefited from your knowledge and experience. This has given them confidence to try new techniques which they will be applying in the year ahead.

Head of E-marketing, HSBC

Companies we have worked with

Dr Dave Chaffey of Smart Insights and our team of consultants have helped many companies from small large to help them improve the commercial contribution from their digital channels. These are some of the leading brands we have worked with:

Just a quick note of thanks and a small token of appreciation for the outstanding work you have done on our behalf. Your class has caused a general excitement around the subject. I am optimistic it will yield outstanding results.

Head of Global Operations, Tektronix Marketing

Short courses that transform teams

In just one day we can help train and align teams of marketers in best practice that improves business performance.
We specialise in one to two day courses in digital strategy, getting the most from analytics and tactics like search engine marketing, social media marketing, site conversion optimisation and email marketing.

The most popular courses we deliver are given below, although we often deliver 1/2 or full-day courses in search engine marketing, conversion optimization with Google Analytics and email marketing:

Digital marketing strategy training course

This course will help traditional product or brand marketing managers understand the key differences with developing a digital strategy. It will provide them with a framework to develop a digital strategy which integrates and informs other strategies. Key topics covered:

Optimising your campaigns and site with Google Analytics training course

This practical, hands-on course shows you how to get the most value from Google Analytics – both in setup and use. It also covers many best practice principles of effective digital marketing campaigns and sites. We advise on:

An integrated approach to digital marketing training

It’s Important To Us That When The Course Ends You Have Not Only Learnt New Skills, But You Can Directly Apply It To Your Business The Very Next Day.
Our process for in-company training follows these steps to make sure the training is tailored and makes an immediate difference to your company.

The learning process

We use an established approach to deliver effective training which has been developed by Dr Dave Chaffey since he started training in Internet marketing in 1995. The key elements of our approach are: