Create an integrated marketing strategy for your team

Optimize your team performance across marketing channels with Learning Paths

Learning Paths for marketing teams
Learning Paths for marketing teams

Given the state of play in today's global markets, you need a crystal clear strategy and agile planning to generate results. As a director or manager, fully integrating your digital marketing strategy with your team of marketers delivering it - wherever they are in the world - can be challenging. Without a data-driven, consistent framework, how can your team and business reach and exceed performance targets? We know you're looking for...

Deliver results
Data-driven strategy
Integrated marketing tools
Employee engagement
Improved team performance

Learning Paths deliver a fully integrated training solution

Here's how our all-new Learning Paths will work for you and your team

▷ Our 10 Learning Paths are divided into 130+ action-based modules
▷ Upskill each team member in key marketing channels integrated into your wider digital strategy
▷ Every course is aligned with our RACE Growth Framework to drive consistent marketing communications
▷ Co-ordinate training across multiple teams with 24/7 access
▷ Integrated with templates, so your team can instantly apply new skills
▷ Align business objectives and KPIs with your employees' professional development goals
▷ Maximize employee progression with team performance dashboards
▷ Full accreditation means you can trust in the quality of the training
▷ Benefit from a dedicated account manager to support your needs and respond to queries - exclusive to Pro Membership

Learning Paths

Optimize team performance across multiple marketing channels

  • Core Module

    Understanding the latest SEO ranking factors image

    Understanding the latest SEO ranking factors

    Part of the Digital experience management Toolkit

    Learn what ranking factors are important that can affect your position in search engines

  • Core Module

    Developing your team members with Smart Insights image

    Developing your team members with Smart Insights

    Part of the Managing digital marketing teams Toolkit

    Learn how to develop an action plan for enhancing the marketing skills of your team

  • Core Module

    Structure a plan using the RACE Planning framework image

    Structure a plan using the RACE Planning framework

    Part of the Digital marketing strategy and planning Toolkit

    Learn how to structure a comprehensive omnichannel marketing plan, using the Smart Insights RACE planning framework

  • Advanced Module

    Conversion optimization image

    Conversion optimization

    Part of the Digital marketing strategy and planning Toolkit

    Learn about the principles and best practices for setting up a simple AB test and a broader CRO programme

Professionally accredited online training courses

Each Smart Insights Learning Path has been independently assessed and accredited by the Continuing Professional Development Standards Office (CPDSO). You can be confident that the quality of the learning and assessment experience offered within our Learning Paths has been audited and recognized for its quality.

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Do Learning Paths adapt to different experience levels?

Separated into key channels or techniques, each Path is made up of "Basic" and "Advanced" modules that take 10-15 minutes to complete. Whatever an employee's experience level, they'll grow in confidence by enhancing their current skills or discovering new ones.

Can I monitor progress and highlight key areas for development?

We understand every marketer has specific professional development objectives, so you can track team members' progress through our Learning Paths with your own bespoke team dashboard.

Unlock Learning Paths today with Business Membership

Book a call with a member of our Customer Development Team to discuss your team training needs

For Business

20% limited time discount


5+ users (5 included)

Billed AnnuallyEnquire for discount

Digital marketing strategy for teams and businesses


RACE Marketing Framework
Marketing Strategy toolkits
Quick Wins micro-learning
  • 50+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
Marketing Channel toolkits
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses
  • Membership is suitable for consultants and agencies

Enquire now

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