Create an integrated marketing strategy for your team

Optimize your team performance across marketing channels with Learning Paths

Given the state of play in today's global markets, you need a crystal clear strategy and agile planning to generate results. As a director or manager, fully integrating your digital marketing strategy with your team of marketers delivering it - wherever they are in the world - can be challenging. Without a data-driven, consistent framework, how can your team and business reach and exceed performance targets? We know you're looking for...

Data-driven strategy

Integrated marketing tools

Improved team performance

Grow My Business Today

Learning Paths deliver a fully integrated training solution

Here's how our all-new Learning Paths will work for you and your team

▷ Our 10 Learning Paths are divided into 130+ action-based modules
▷ Upskill each team member in key marketing channels integrated into your wider digital strategy
▷ Every course is aligned with our RACE Growth Framework to drive consistent marketing communications
▷ Co-ordinate training across multiple teams with 24/7 access
▷ Integrated with templates, so your team can instantly apply new skills
▷ Align business objectives and KPIs with your employees' professional development goals
▷ Maximize employee progression with team performance dashboards
▷ Full accreditation means you can trust in the quality of the training
▷ Benefit from a dedicated account manager to support your needs and respond to queries - exclusive to Pro Membership

Optimize team performance across multiple marketing channels

Core Module

Understanding the latest SEO ranking factors

Part of the Digital experience management Toolkit

Learn what important ranking factors affect your position in search engines
Core Module

Developing your team members with Smart Insights

Part of the Managing digital marketing teams Toolkit

Learn how to develop an action plan for enhancing the marketing skills of your team
Core Module

Structure a plan using Smart Insights’ RACE

Part of the Digital marketing strategy and planning Toolkit

Learn how to structure a comprehensive omnichannel marketing plan, using Smart Insights' RACE
Advanced Module

Conversion optimization

Part of the Digital marketing strategy and planning Toolkit

Learn about the principles and best practices for setting up a simple AB test and a broader CRO programme

"The best thing for larger teams is that the resources can help interdepartmental teams to be on the same page and working from common frameworks."

Ana Maria Ilie, Head of Growth - Startup SaaS

Professionally accredited online training courses

Each Smart Insights Learning Path has been independently assessed and accredited by the Continuing Professional Development Standards Office (CPDSO). You can be confident that the quality of the learning and assessment experience offered within our Learning Paths has been audited and recognized for its quality.

How will Learning Paths streamline my digital marketing strategy?

All 130+ modules contained within our Learning Paths are aligned with our RACE Growth Framework, so your team will always be using shared language in order to deliver effective, consistent marketing communications.

Do Learning Paths adapt to different experience levels?

Separated into key channels or techniques, each Path is made up of "Basic" and "Advanced" modules that take 10-15 minutes to complete. Whatever an employee's experience level, they'll grow in confidence by enhancing their current skills or discovering new ones.

Will the training integrate with my employees' daily work?

Here's the best part - all 130+ modules within our Learning Paths are fully integrated with a library of guides and ready-to-go digital marketing templates so employees can immediately apply new skills to meet business objectives, hit KPIs and improve ROI.

Can I monitor progress and highlight key areas for development?

We understand every marketer has specific professional development objectives, so you can track team members' progress through our Learning Paths with your own bespoke team dashboard.

Unlock Learning Paths today with Business Membership

Book a call with a member of our Customer Development Team to discuss your team training needs

See Membership Options