Create an integrated marketing strategy for your team
Optimize your team performance across marketing channels with Learning Paths
Given the state of play in today's global markets, you need a crystal clear strategy and agile planning to generate results. As a director or manager, fully integrating your digital marketing strategy with your team of marketers delivering it - wherever they are in the world - can be challenging. Without a data-driven, consistent framework, how can your team and business reach and exceed performance targets? We know you're looking for...
Data-driven strategy
Integrated marketing tools
Improved team performance
Learning Paths deliver a fully integrated training solution
Here's how our all-new Learning Paths will work for you and your team
▷ Our 10 Learning Paths are divided into 130+ action-based modules
▷ Upskill each team member in key marketing channels integrated into your wider digital strategy
▷ Every course is aligned with our RACE Growth Framework to drive consistent marketing communications
▷ Co-ordinate training across multiple teams with 24/7 access
▷ Integrated with templates, so your team can instantly apply new skills
▷ Align business objectives and KPIs with your employees' professional development goals
▷ Maximize employee progression with team performance dashboards
▷ Full accreditation means you can trust in the quality of the training
▷ Benefit from a dedicated account manager to support your needs and respond to queries - exclusive to Pro Membership
Professionally accredited online training courses
Each Smart Insights Learning Path has been independently assessed and accredited by the Continuing Professional Development Standards Office (CPDSO). You can be confident that the quality of the learning and assessment experience offered within our Learning Paths has been audited and recognized for its quality.
Do Learning Paths adapt to different experience levels?
Separated into key channels or techniques, each Path is made up of "Basic" and "Advanced" modules that take 10-15 minutes to complete. Whatever an employee's experience level, they'll grow in confidence by enhancing their current skills or discovering new ones.
Can I monitor progress and highlight key areas for development?
We understand every marketer has specific professional development objectives, so you can track team members' progress through our Learning Paths with your own bespoke team dashboard.
Unlock Learning Paths today with Business Membership
Book a call with a member of our Customer Development Team to discuss your team training needs
For Business
Starts at
Professional
$295
3+ users (3 included)
per month
Billed Annually
Structured team training and strategic advice for larger business
Includes:
RACE Marketing Framework
- Learn and apply the RACE Framework
RACE Framework Don't start with a blank-page, use our tried-and-tested workbooks, guides and online learning structured around the Smart Insights Reach, Act, Convert and Engage (RACE) Planning framework to rapidly create or refine a winning digital marketing plan.
- Create, optimise and measure your strategy
- Find, convert and engage your customers
Marketing Strategy toolkits
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Learning paths, online training
Learning paths, online training Your complete digital marketing training needs solution. Discover a fully interactive e-learning experience that takes you from the basics right through to advanced execution and reporting. Our Learning Paths cover a wide range of critical digital marketing topics and channels, designed to help you focus on delivering an effective and integrated marketing strategy, increasing ROI, improving team performance and developing new marketing skills.
- Integrated guides, templates and tools
- Learn, apply and measure your results
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3 Marketing Strategy toolkits
3 Marketing Strategy toolkits Everything a small business needs to power up their marketing strategy through three strategic toolkits:
- Digital Marketing Strategy & Planning
- Offline Marketing Strategy and Planning
- Marketing Campaign Planning
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Startup and Small Business toolkit
Startup and Small Business toolkit The templates and guides in this toolkit will help the owners and marketers working in startups and small businesses to rapidly learn the success factors for increasing online leads and sales for their business.
Quick Wins micro-learning
- 50+ actionable marketing techniques
- Quick to learn and apply
- Supported by guides and worksheets
Marketing Channel toolkits
- Guides, templates and online training
- Learn, apply and measure your results
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7 Channel Essential toolkits
7 Channel Essential toolkits Details matter in digital. Get trained and follow the latest, recommended best practices in all the key marketing channels:
- Content Marketing
- Digital Experience Management
- Email Marketing & Automation
- Search Engine Optimisation
- Social Media Marketing
- Google Analytics
- Paid Media
Business toolkits
-
Learning paths, online training
Learning paths, online training Your complete digital marketing training needs solution. Discover a fully interactive e-learning experience that takes you from the basics right through to advanced execution and reporting. Our Learning Paths cover a wide range of critical digital marketing topics and channels, designed to help you focus on delivering an effective and integrated marketing strategy, increasing ROI, improving team performance and developing new marketing skills.
- Integrated guides, templates & tools
- Learn, apply and measure your results
-
9 Advanced Business toolkits
9 Advanced Business toolkits Invest in our advanced guides and templates to transform your marketing, upskill your team and take your business to the next level. Resources cover the full customer lifecycle from customer acquisition, conversion to retention.
- Agency Growth and Management
- Branding for Businesses
- Business-to-Business Marketing
- Ecommerce / Retail
- Integrated Lifecycle Marketing
- Managing Digital Marketing Teams
- Managing Digital Transformation
- Managing International Marketing
- Sector Technology Innovation
In-depth assistance
- Named Customer Success Manager
- On-boarding and regular assistance
- Monthly feedback calls
- Consultancy options (additional charge)
Access limitations
- None - gives unlimited resource access to all toolkits and online training courses
