Free Resources

 

The RACE Growth System provides you with a process for auditing, objective setting, strategy development, implementation and measurement to help you grow your business using modern marketing techniques.  Use our resources in 20+ toolkits to review your modern marketing capabilities and create an improvement plan.

 

Create your 90-day plan with the RACE Growth System

 

Get the FREE RACE Growth System guide

This guide explains the RACE Growth System, and provides an example for you to work from that will help you and your team learn, and action the best practices to grow your business over 90-days.

Get the FREE editable Word RACE template

Designed to be used in conjunction with the RACE Growth System guide, and exclusive to Smart Insights members, this template allows you to create your 90-day plan with an editable, shareable format.
Discover your growth potential with RACE
Discover how the RACE Growth System boosts your business. Book a free consultation to explore proven strategies, identify opportunities, and take action for measurable marketing success.
 

Take the next step – explore Smart Insights membership

 
 

RACE is a globally recognized, actionable marketing framework

 

1 million + 

global RACE framework resource downloads

250+ 

best practice processes, templates and courses

20+ years 

of RACE being used to improve marketing results

 

All Free Resources

 

Explore our recommended free resources to begin your journey in career development and business growth. Crafted by our co-founder Dr. Dave Chaffey, with insights from marketing experts, they’re here to help you get started.

Digital marketing plan template

Our popular digital marketing planning template using the RACE Growth System

Marketing skills development workbook

Take ownership of your career progression and skills development with our workbook

Maturity benchmarking templates

Score your capabilities to identify priority improvements for digital marketing channels

Marketing plan template

This Word document defines a simple, modern marketing plan for small business using RACE

ChatGPT prompting cheatsheet

Quickly review your knowledge of basic to advanced techniques for using Open AI's tool

Marketing buyer persona template and checklist

Discover why creating quality customer personas can help you to increase conversion
 

The Smart Insights Difference

 

All too often digital marketing is poorly planned and tactical. Training is often limited to the tactical channels. We explain strategy and tactics so you develop the effective marketing skills to be a sought-after 'T-shaped' marketer, helping you become more...

  • Strategic. Learn how to create integrated digital and marketing strategies using the RACE Growth System.
  • Competitive. Learn competitor benchmarking. Develop powerful Digital Value Propositions.
  • Data-driven. Learn how to create forecasts, monitor performance with GA4 and dashboards.
  • Creative. Learn how to enhance your brand and content ideation with the latest marketing technology.
  • Action-oriented. Focused on improving results using editable planning, forecasting and monitoring templates.

Enhance Your Expertise

Boost your career with Certified Learning Paths, seamlessly paired with proven templates and tools, translating learning into action.

Achieve Marketing Success

Deploy the RACE Growth System's arsenal of best practice processes, templates and tools and watch your results soar.

Develop Team Excellence

Develop a team with advanced skills, high performance, and seamless integration in the RACE marketing model.
Smart Insights is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is "one of 50 gurus who has shaped the future of marketing". He has consulted on digital marketing strategy for over a hundred businesses including 3M, Mercedes-Benz, Barclaycard, HSBC and many smaller businesses.

"Growth of 40% - 60% over the last year...I would not hesitate to recommend membership"

Elizabeth PeinElizabeth PeinE-commerce Manager

Trusted by

... plus marketers, consultants, entrepreneurs, agencies and SMBs in over 170 countries

 

See what marketers just like you are saying about Membership

 

Trying to keep up with the latest developments, takes so much time. But with Smart Insights resources, like the digital media updates tracker, it feels a lot more approachable. What I’ve found immensely satisfying is the coherent structure for marketing planning, whereby all resources are integrated around the RACE Framework.

Alex SemperAlex SemperCEO and Co-Founder Semper Fi Digital

The Smart Insights system of audits, templates and guides helped facilitate the implementation, management, and measurement of successful Facebook and LinkedIn,  campaigns. In particular, the Agency Growth Toolkit helped with processes and documentation for agency selection, managing requests for proposals (RFPs), and more.

Sandy PerlmanSandy PerlmanFractional CMO

For the cost of a day out at a seminar, you get a year’s worth of authoritative, expert information that saves time, trial and error, and confusion.

Smart Insights delivers outstanding results at exceptional value for money with resources that are available in seconds, 24/7, wherever you’re connected.
Arnold FerrierArnold FerrierConsultant, Best4Systems
 

Choose a Plan Now and Secure Your Digital Marketing Success!

 
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