Limited time to save up to 50% on brand-new marketing tools in our Sale

Guides and Templates

Win more customers

Attract more customers and improve your lead nurturing process with an integrated marketing communications and automation strategy

How will this resource help me and my business?

With today’s new B2B buying journey, success depends on delivering the best content personalized for each prospect in the right context during their buying decision and facilitating human interaction via sales.

The aim of this guide is to walk you through the success factors needed to deliver on the promise of automation for your business.

It goes beyond discussing the benefits of automation to give you a process framework that combines a roadmap to improvement, together with strategy recommendations and practical tips.

Who is this guide for?

This guide will help sales and marketing leaders who are reviewing how to leverage technology to improve the quality of their processes for customer acquisition. It is relevant for both B2B and B2C audiences.

The guide is aimed at helping these roles:

  • Marketing directors and CMOs
  • Sales directors and sales managers
  • Business owners reviewing improvements to their marketing and sales processes
  • Marketing technologists including CIOs responsible for integrating marketing applications and data

How is this resource structured?

This guide is in three parts, each including three key strategy success factors. Together, they give you a simple structure to plan how you make the business case for automation, create a communications strategy, then implement it using marketing automation technology.

opportunity strategy action

In this guide, we prompt you with questions around key decision points and examples of how to achieve success, including:

  • Content mapping to define the best quality content to support each step of lead nurture and consultative selling.
  • How to create a better buying experience through relevance – through smart segmentation and targeting.
  • Sales and marketing alignment to redesign new business processes.
  • Insight about interactions to support Artificial Intelligence and creative optimization.

Each part includes success factors, questions to ask partners, and practical tips.

Resource Details

Dr Dave Chaffey

Dave Chaffey

Dr. Dave Chaffey is co-founder of digital marketing management advice site Smart Insights. He is author of five best-selling books on e-commerce including Digital Marketing: Strategy, Implementation and Practice and was recognized by the Chartered Institute of Marketing in 2004 as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Free memebrship badge icon Free Membership is required

Access this resource now

Get access to this and 25+ other guides and templates with Free Membership

Join for free and get this guide Already a Free member? Login here Guide cover

The Win more customers is included in the

Email marketing and marketing automation Toolkit

Get this for FREE as a sample of Guides and Templates available in this toolkit.

Join for free and get this sample guide Already a Free Member? Login here

Individual or Business members get full access to the guides and templates in this toolkit

Learn more about Individual or business membership options

...or take a look at the other Guides and Templates in this Toolkit

Look inside content

Why wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Splitter graphic
Illustration for Individual Membership

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career
Illustration for Business Membership

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey
Free membership icon

Or, get started with Free Membership

BECOME A FREE MEMBER

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo
CLOSE