Free downloads for Basic members

Free templates and spreadsheets to help you create an online marketing plan

Basic members of Smart Insights can access these free sample resources developed by our Expert commentators and edited by bestselling digital marketing author, Dr. Dave Chaffey.

We hope you find these resources useful. Any questions or comments, do let us know via our member support.

Digital marketing management resources

Expert member resources

Expert (Pro) members benefit from our in-depth ebooks, templates and training courses in our comprehensive digital marketing library to help improve the commercial results from their marketing.

We recommend you view our pick of Expert member resources for:

Basic member resources

For Basic members, we recommend these sample resources to help with digital marketing planning.

Digital marketing briefings

These "need-to-know" guides and checklists are short sample guides to give a taster for the style of our more in-depth advice available for Expert members. They feature the same structure as the 7 Steps guides and highlight some of the main mistakes to avoid when managing these digital marketing activities. Since they're shorter summaries they don't include strategic recommendations, best practice tips or examples.

About our Expert membership

Expert members in over 50 countries manage their marketing use a wider, deeper range of resources including Ebooks, Healthcheck checklists, planning templates, webinars and video tutorials.

Our Digital marketing library is a "one-stop-shop" for best practice in digital marketing including in-depth Ebooks, templates and video training courses structured using our RACE Planning Methodology.

These resources help our Expert members develop and refine their digital strategies, increase conversion rates and manage all the main digital marketing channels including search, social, email marketing.

To support students and not-for-profit companies, we have substantial discounts.