Free templates and spreadsheets to help you create an online marketing plan
Over 100 guides, training courses and templates are available with Smart Insights Expert membership, but the key resources available on this page are available free for Basic members. We hope you find these resources useful. Any questions or comments, do let us know.
Digital marketing management resources
Our Expert member resources focus on helping plan and manage digital marketing through in-depth Ebooks, templates and video training courses. They’re structured around our RACE Planning Methodology to create effective strategies.
For Basic members we have these sample resources to help with planning digital marketing.
Digital marketing briefings
These “need-to-know” guides are short sample guides to give a taster for the style of our more in-depth advice available for Expert members. They feature the same structure as the 7 Steps guides and highlight some of the main mistakes to avoid when managing these digital marketing activities. Since they’re shorter summaries they don’t include strategic recommendations, best practice tips or
We have also created over 200 free Hub Pages to introduce best practice for all the key digital marketing techniques.
About our Expert membership
Expert members in over 50 countries manage their marketing use a wider, deeper range of resources including Ebooks, Healthcheck checklists, planning templates, webinars and video tutorials.
These resources help our Expert members develop and refine their digital strategies, increase conversion rates and manage all the main digital marketing channels including search, social, email marketing.
To support students and not-for-profit companies, we have substantial discounts. We also offer an introductory discount for Basic members.