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Is your e-commerce business competing online?

With so much competition, you need to stand out

  • Discover the latest online retail growth statistics to inform your marketing strategy. Plus, find out more about our recommended tools and training to support your business to optimize your marketing and win more customers.

The RACE Growth Process is a tried-and-tested methodology to support the growth of e-commerce and retail businesses.

  • Apply a planned approach to your e-commerce marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers. Use a data-driven process, informed by the latest online retail growth statistics.
  • Smart Insights have marketing solutions for retailers of all sizes

Omnichannel customer lifecycle

E-commerce marketing trends

Interested in the latest retail e-commerce marketing trends to grow your business in 2021?

Our recommended omnichannel retail resources for growth

Structure a plan using the RACE Framework
  • Learn how to structure a comprehensive omnichannel marketing plan, using the Smart Insights RACE planning framework
Set digital marketing goals and objectives
  • Learn best practice for structuring digital communication goals and objectives
Competitor benchmarking with RACE​
  • Learn how to gain both quantitative and qualitative insight using our recommended tools and insights sources

 

The challenges and changes shaping the etailing environment

E-commerce sales growth continues to soar with forecasts projecting even bigger numbers for the future. All seems rosy in the world of online commerce. So why are analysts concluding that 'retailers have their work cut out for them' in the coming years? According to eMarketer's latest forecasts, worldwide business-to-consumer (B2C) e-commerce sales will increase by 20.1% this year to reach a whopping $1.5 trillion. Forrester estimates that US online retail sales alone will total $294 billion by the end of the year, and will grow to $414 billion by 2018. These are some mind-boggling numbers, but then there are powerful forces driving them, and these forces will define the future of retailing . For instance, rapidly expanding online and mobile user bases in emerging markets are super-charging sales. This year, for the first time, consumers in Asia-Pacific will spend more on e-commerce purchases than those in…