Explore our Social Media Marketing Toolkit

Instagram popularity picking up among US teens

By James Story 08 Nov, 2018
Essential
Social media marketing

Chart of the Day: Snapchat and Instagram dominate teens' favourite social media platform

Piper Jaffrey has released the results from its twice-annual survey of US teens into their favourite brands, websites, and social media platforms. The results show that Snapchat and Instagram have been pulled away from their competitors in the minds of the American youth.

teens favourite social media platform

Snapchat has held the top spot since the Spring 2016 survey, and now has a dominant 46% of people stating it's their favourite platform. Instagram has seen a major upswing from the Spring 2018 survey, moving from 26% to 32%.

Interestingly, Instagram's growth in popularity hasn't encroached on Snapchat, but it seems to have made a huge impact on Twitter. Facebook's status as 'most popular social platform' has more than halved from 12% (in Spring 2015) to 5%, while Twitter has plummeted from 21% to 6% in the same time.

It could be worse. Look at Pinterest.

Also of note is that when it comes to overall usage, Instagram and Snapchat are practically neck-and-neck (85% vs 84%). If you want to make an impact with a young target audience, ensure your company is taking advantage of these platforms.

By James Story

James Story has worked in the world of digital marketing since 2014 as a content and online PR executive. Specialising in content creation, he has been part of award-nominated projects and instrumental in the creation of content hubs. With a passion for the written word and an eye for detail, he is currently the Content Manager & Data Analyst for all of Smart Insight's resources. You can connect with James on LinkedIn

Start the discussion on our community and social networks

Turbocharge your results with our

Social media marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Social media marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts