Save 50% on training for a limited time

Explore our Social Media Marketing Toolkit

Instagram stats, trends and changes

Author's avatar By Joanna Carter 25 Mar, 2020
Essential Essential topic

When it comes to habit-forming technologies, this one is, by far, one of the leading platforms to capture the hearts of consumers and convert them through brand awareness to sales

Instagram launched in October 2010, with 25 000 users signing up on the first day. Despite not yet generating revenue, in 2012, the platform was bought by Facebook, who paid $1 Billion (US) for the privilege. Fast-track to 2018, the platform was celebrating 1 Billion users. How's that for return on investment?

Instagram growth

Today Instagram now sits comfortably as the world's 2nd largest social media channel. In fact, Instagram's advertising revenue is increasing much faster than it's parent company. Moreover, Facebook maintains the social media monopoly of Facebook, Instagram, and, since 2014, WhatsApp.

So, what does this all mean for marketers today? eMarketer's most recent report recorded at 1.12 Billion, by eMarketer November 2019. 1.12 Billion users. Let that sink in for a minute...

There is a lot of attention to be captured, and with constant innovation and feature testing, the brand remains relevant to its growing consumer base and is projected to continue its user growth for years to come.

Looking back, let's see what some of those  innovations and feature changes were that contributed to Instagram's exponential growth after being acquired by Facebook:


Slide into the DMs phrase adoption graph


smiling face with heart eyes2015




Instagram pride


Instagram I voted


Instagram checkout


So, we're all caught up on Instagram updates for now. Recently we've seen a number of very interesting moves to protect privacy, quality of information, and the wellbeing of users. Founded on genuine customer concerns, these changes have been welcomed by fans and followers. After all, Facebook, Instagram and WhatsApp are nothing without their customers.

Auhtor's avatar

By Joanna Carter

Joanna Carter was formerly the Blog Editor at Smart Insights, overseeing all blog content, social media and SEO strategies. She is now the Content Manager for Bluespot Furniture. As well as having an MA in Professional Writing, she has over 10 years of marketing and content writing experience, working across B2B and B2C industries. When not working, you can find her creating new recipes, wild swimming or writing her lifestyle blog. Follow her on Twitter or connect with her on LinkedIn.

This blog post has been tagged with:

Instagram advertisingInstagram storiesInstagram Updates

Recommended Blog Posts