Quick Wins

How to do A/B Tests with Google Optimize

This Quick Win explores what A/B testing is, and what process you should use to build a test using the free Google Optimize service. We’ll also debunk common myths around A/B testing, help you decide your test order, and how to approach writing a test hypothesis.

Inside this Quick Win:

  • Myths about AB testing
  • What to test and what what your test order should be
  • How to write a test hypothesis
  • How to set up Google Optimize to launch your test

This guide is structured into three parts, with ‘over the shoulder’ video examples, and templates to use for your own business.

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How to do A/B Tests with Google Optimize



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