9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionGet started
Free, organic options to drive visitors to your site such as SEO and Social Media are appealing, but often this approach can take a long time to generate significant amounts of traffic. Using Pay per Click search ads to advertise specific products and services to confirm the keywords are correct and that there is buyer intent for the keyword can be an effective strategy to complement your SEO efforts. As you don’t want to waste 6 months on an SEO or Social Media campaign for it to fail.
This is where Google AdWords can help as it is one of the biggest paid advertising platforms available. It allows you to target people searching on specific terms and drive website visitors to your website while stopping your ad being displayed on keywords which don’t make sales.
However, as you will know, one of the problems with Google AdWords is it very easy to spend a lot of money on advertising without generating sufficient sales to get ROI. In our experience, knowing how to fine tune Google AdWords and the landing page you are sending website visitors to, can halve the amount you spend on a bid and make the advertising campaign cost effect.
Check these twelve steps before launching any Google AdWords campaign to make sure you've not missed any of the main techniques that will help drive ROI.
Thanks to Premium IT Solutions for sharing this infographic.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Start the discussion on our community and social networks
Recommended Blog Posts
New research shows that web users do not always know when they are viewing a paid ad With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights …..
Prevent costly errors with AdWords by not falling foul of these classic AdWords mistakes Google AdWords is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..