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Beginners guide to SMS marketing [Infographic]

By Robert Allen 21 Aug, 2015
Essential

Use this infographic to get started with SMS marketing

The digital and mobile marketing space offers tons of affordable options for small business owners. As a marketing professional, you may find it difficult to prioritize, and discover which methods are the most effective for your business. SMS marketing is one of the most immediate and cost-effective mobile communication tactics. This detailed and easy to follow infographic from SMS marketing provider, Slicktext.com, lays out the basics of this mobile solution. With SMS marketing, small business owners can fire out exclusive offers to a loyal and qualified subscriber base. In turn, this kind of consistent exclusivity helps business owners increase brand loyalty, strengthen customer relationships, and increase offer redemption.

As laid out in the infographic below, always keep these important tips in mind when taking advantage of SMS marketing.

  • Choose a textword that is unique to your business.
  • Respect your stated campaign frequency.
  • Always measure and review opt in rate, churn rate, and offer redemption.
  • Only send out exclusive and limited time offers.
  • Don’t forget to promote. If customers don’t know about your mobile rewards program, your list simply won’t grow.

With SMS marketing, your results are only as good as your efforts. Spend time combing through educational resources, such as the one below, and you’ll soon become an SMS marketing pro. Never rely on one marketing method to save the day. Partner SMS marketing with other options to increase your user reach and engagement.

SMS marketing infographic

 

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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