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Maximising desktop to mobile site migration

By Kag Katumba 27 Jun, 2018
Essential
Mobile design

[Chart of the day] Making the best out of your desktop to mobile site migration

Site migration is a big part of the current landscape of business online as users continue to increase mobile usage. In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive site which copies the desktop layout onto mobile, a task-oriented mobile app or a hybrid solution.

 

maximising-desktoptomobile-site-migration-infographic

The positives of getting your site migration cannot be understated as the benefits of user experience (UX) will show in user stats. By giving your customers a relatable but optimized experience is one of your key drivers in areas such as brand loyalty, brand identity, and UX.

By Kag Katumba

I am the Marketing Executive at Smart Insights, heading up our Free Memberships and Content Partnerships. I've amassed 5 years of industry experience which keeps me on the pulse of all things marketing and digital. Feel free to connect with me at Linkedin

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