[Chart of the day] Making the best out of your desktop to mobile site migration
Site migration is a big part of the current landscape of business online as users continue to increase mobile usage. In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive site which copies the desktop layout onto mobile, a task-oriented mobile app or a hybrid solution.
The positives of getting your site migration cannot be understated as the benefits of user experience (UX) will show in user stats. By giving your customers a relatable but optimized experience is one of your key drivers in areas such as brand loyalty, brand identity, and UX.