Profile Level
Supplier Type
Tool or Software vendor
Nachshon street,
Ramat Hasharon
Guy Cizner
Marketing Director

Number of staff

Who are we?

Barilliance offers an integrated suite of eCommerce personalization solutions that enables eCommerce sites of any size to deliver a personalized shopping experience during every step of the purchase journey.   The company has developed a revolutionary integration process that allows the implementation of the richest featured personalization tools in just a few minutes, with no need for IT support.  Once implemented, the real power of Barilliance is in the easy-to-use interface which allows marketers to create rules, triggered personalised emails and targeted campaigns, on the fly, without much technical know-how. With a Software-as-a-Service delivery, zero integration technology and great customer support, Barilliance has earned the trust of over 500 eCommerce sites worldwide. The company’s innovative R&D team is constantly developing new features that enable its customers to enhance the functionality of their websites and create personalized interactions with visitors in ways they never thought possible. Founded in 2009, Barilliance is located in Israel with local offices worldwide.

What we offer

Barilliance offers an integrated suite of products that enables eCommerce sites of any size to deliver a personalized shopping experience during every step of the purchase journey. The suite includes: Website Personalization – Segment and target your customers with relevant  dynamic content, messages and offers by defining multiple segments based on real time shopper engagement using location, referral urls, keywords, device type and other attributes. Personalized Product Recommendations – Present customers with the most relevant recommendation type and products in real time. Our advanced recommendations engine shows the most relevant products automatically without any programming effort from the retailer. Live! Social Proof Notifications – Use social proof to build trust and create a sense of urgency by presenting real-time notifications of shoppers’ activity on your site. Trigger/Cart Abandonment Emails – Configure auto multi-stage personalized cart/browse abandonment emails, re-engage dormant customers, send back-in-stock emails and more.

What makes us different

We offer a unified but modular suite of personalization products meaning customers can start with cart abandonment emails and add product recommendations at a later stage. In this scenario they can add product recommendations to the cart abandonment emails. Ease of setup – The customer adds a tag to their site and we do the rest. The solution can also be activated without the need for a data feed and setup is done within 2 weeks Easy-to-use interface – follow a simple 4 step process which makes personalisation as easy as possible for marketers and merchandisers. Support – we help our customers to get up and running as quickly as possible. This includes training, rule creation and account management as part of the cost. ROI – Our solutions and services do not tie you into a contract. We provide an affordable rolling subscription to make adoption as easy and risk free as possible for our customers.

Our clients

Barilliance has earned the trust of over 500 eCommerce sites in 26 countries.  The following are a sample of our customers: LG, Orange, Gant, Surfstitch, Surfdome, Go Outdoors, JD Sports, Snow+Rock, Dreams, 3balls,, Jonathan Adler,  US Appliance,  DealsDirect,  Kitchenware Direct, Made in Design, Maison De Mundo, Fnac, El Corte Ingles, Boozt, Groupalia, Casa Del Libro, Rumbo, Dvdgo, Wanimo, Zivame, TravelGuru


“We were looking for a tool to manage automatically our merchandising needs. But we found more than that in Barilliance, its personalization software surpassed our expectations and drove conversion and cross sell up to record levels while literally saving hundreds of hours in manual work. Definitely a great tool and partner in our marketing strategy” Juan Larrauri, Digital Marketing Manager – LG Spain “We have had great success with Barilliance thus far. By implementing the Abandoned Cart email solution, we were able to achieve a 300% revenue lift on our previous efforts in this area and were able to more than double our previous ROI.” Tamara Falcke, Email Channel Manager – “Nearly 30% of online shoppers have responded favorably to Barilliance product recommendations, resulting in substantial incremental revenue lift. Barilliance has been very responsive to our needs and has been a great partner to work with.” Doug Smith, VP Marketing & Business Development– “Barilliance provides a powerful yet simple platform which gives you the promotional tools of the big boys. Implementation was unbelievably easy. ” Peter Macaulay, Owner – kitchenwaredirect “Barilliance helps us building marketing campaigns based on users’ behaviour (crosselling, upselling, promotions) in a very fast and segmented way. It is a great, simple and powerful tool.” Richar Tejedor, Marketing Manager –

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