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The value of global digital partnerships [Infographic]

By Robert Allen 13 Jul, 2016
Essential
Partner analysis

The rise and rise of co-marketing partnerships as the new form of sponsorship 

Last year Nike spent $6.2 billion on sponsorships. That's certainly one way to keep your brand awareness high. But for those of us who don't have a few billion burning a hole in our pockets, co-marketing partnerships can be a great way to open new markets, attract new customers or simply boost sales.

For example, the music streaming service Pandora partnered with Honda, Ford and Subaru to offer free music streaming to drivers. They gained 14 million new listeners and generated over 900 million in advertising revenue. Take a look at the infographic below to learn more about digital partnerships.

infographic-global_digital_partnerships

Thanks to CIM for publishing this infographic

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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