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Learning Paths

Breakdown of visits from mobile and desktop devices​

Learn how using Google Analytics can give you visibility of the number of visits from mobile devices

Module purpose

Given the importance of mobile searches today, it’s useful to have visibility on the number of visits from different devices and the outcomes.

How is the Learning Path structured?

  • Objectives
  • Analyzing mobile traffic
  • Summary

Learning Objectives

  • Use Google Analytics to understand which devices people are using to access your site

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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