Learning Paths

Reviewing performance of a channel in analytics​

Review the performance of a channel using Google Analytics

Module purpose

To determine the relative effectiveness of your use of media channels you need to know the right reports and measures to review.

This module explains, using a video screencast how to review the relative contribution of the organic search channel to your website traffic.

How is the Learning Path structured?

  • Objectives
  • Sources, channels and mediums
  • Using Google Analytics to compare channels
  • Summary

Learning Objectives

  • Use Google Analytics reports to optimize your approach to organic search

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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