Reviewing performance of a channel in analytics
Review the performance of a channel using Google Analytics
To determine the relative effectiveness of your use of media channels you need to know the right reports and measures to review.
This module explains, using a video screencast how to review the relative contribution of the organic search channel to your website traffic.
How is the Learning Path structured?
- Sources, channels and mediums
- Using Google Analytics to compare channels
- Use Google Analytics reports to optimize your approach to organic search
This module is in the Search Engine Optimization (SEO) Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?