New, exclusively for members

Free Personalized Learning Plan

Find the resources that are right for you with a personalized learning plan

Get started
Explore our Email Marketing and Marketing Automation Toolkit

What is Marketing Automation? [Infographic]

Understanding the scope, features and processes needed by Marketing Automation

Marketing Automation is a key focus in 2015 for many marketers it seems judging by our research on 2015 marketing trends and the fact it is currently ranking top in our poll of what marketers think will be the most important marketing trend in 2016.

To help B2B Marketers understand the issues in implementing and managing Marketing Automation, we have just release a new free download in association with content partner CommuniGator.

To help understand the scope of Marketing Automation, Redeye International's infographic shows how it can support company's lead and conversion activities. It also highlights  the benefits of Marketing Automation, key features and tools within MA and how to succeed with your strategy.

Did you know that companies have increased sales by 15% and reduced their marketing overheads by 12% via MA?

redeyeMarketing-Automation-Infographic

For a comprehensive briefing on the how to manage Marketing Automation Smart Insights Expert members can also download our briefing covering Marketing Automation best practice guide.

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

This blog post has been tagged with:

What is it? Digital marketing definitions and glossary

Start the discussion on our community and social networks

Turbocharge your results with our

Email marketing and Marketing Automation Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Lead generation?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts