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What is Marketing Automation? [Infographic]

Author's avatar By Robert Allen 19 Oct, 2015
Essential Essential topic

Understanding the scope, features and processes needed by Marketing Automation

Marketing Automation is a key focus in 2015 for many marketers it seems judging by our research on 2015 marketing trends and the fact it is currently ranking top in our poll of what marketers think will be the most important marketing trend in 2016.

To help B2B Marketers understand the issues in implementing and managing Marketing Automation, we have just release a new free download in association with content partner CommuniGator.

To help understand the scope of Marketing Automation, Redeye International's infographic shows how it can support company's lead and conversion activities. It also highlights  the benefits of Marketing Automation, key features and tools within MA and how to succeed with your strategy.

Did you know that companies have increased sales by 15% and reduced their marketing overheads by 12% via MA?


For a comprehensive briefing on the how to manage Marketing Automation Smart Insights Expert members can also download our briefing covering Marketing Automation best practice guide.

Auhtor's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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What is it? Digital marketing definitions and glossary

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