New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
Marketing Automation is a key focus in 2015 for many marketers it seems judging by our research on 2015 marketing trends and the fact it is currently ranking top in our poll of what marketers think will be the most important marketing trend in 2016.
To help B2B Marketers understand the issues in implementing and managing Marketing Automation, we have just release a new free download in association with content partner CommuniGator.
To help understand the scope of Marketing Automation, Redeye International's infographic shows how it can support company's lead and conversion activities. It also highlights the benefits of Marketing Automation, key features and tools within MA and how to succeed with your strategy.
Did you know that companies have increased sales by 15% and reduced their marketing overheads by 12% via MA?
For a comprehensive briefing on the how to manage Marketing Automation Smart Insights Expert members can also download our briefing covering Marketing Automation best practice guide.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Start the discussion on our community and social networks
Recommended Blog Posts
Use your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..