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Trends in Email Marketing Automation [Infographic]

By Robert Allen 02 Dec, 2015
Essential

How different functionality and value varies between the different Marketing Automation platforms

Marketing Automation is a key trend for 2016. In fact it is currently top in our survey of what marketers think will be the most important marketing trend in 2016. An impressive 92% of marketers who are using marketing automation feel that it is at the very least somewhat effective, and over 1 billion was spent on B2B marketing automation systems last year, which was a massive 50% increase on 2013.

Email marketing automation is the most used type of marketing automation, with 95% of those using marketing automation engaged in some form of email marketing automation. This is in part because email's sent by trigger events have far higher open and click rates than generic broadcast emails and newsletters. If you're not using marketing automation yet then your businesses is missing out, and if you are they may well be more advanced features you are not exploiting. Check out this marketing automation infographic to review the current state of marketing automation and see where it is headed.

marketing-automation-revolution

Thanks to Uberflip for creating this infographic.

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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