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A decade or more ago, digital marketing, or internet marketing as it was more frequently referred to back then (see digital marketing vs internet marketing), used to be a wild-west like frontier (and websites looked like this!). Opportunities were everywhere, and there were also plenty of people getting it horribly wrong with 'under construction' signs commonplace. In the past 10-15 years, things have changed markedly, and in-general things have been getting a whole lot better for digital marketers with the tools and techniques available to support organic inbound marketing, albeit with an increasing need to 'pay to play' such as on Instagram.Much like the past 15 years, 2015 so far has brought plenty of good news for digital marketers; increasing digital ad budgets, increased focus on content and SEO has given them plenty of opportunities to show their worth and marketers. The stats that have come out so far from various studies and compilations this year demonstrate this clearly. However, they also show there are problems with digital marketing that companies are still not overcoming. Big data has been a big trend for a few years now, but it is clear that many businesses are not able to turn data into insights effectively. Accurate measuring ROI remains a problem for many, whilst some are still failing to get tangible results from Social Media.
That's why we thought we'd present some of the best and worst of digital marketing stats of the year thus far. The good show how fast digital marketing is growing and getting ever more effective, whilst the bad stats demonstrate the challenges that still remain.
All the surveys and research that generate these stats often throw up some interesting tidbits of data that are often fascinating. We thought that we'd add these intriguing stats from some reputable sources into our compilation for good measure.
Well, that's all for now! We hope you draw some inspiration from these for increased focus on digital marketing in 2016. If you want to research your own stats we have this compilation of the top 10 sources for statistics on digital marketing.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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