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Top 10 content marketing mistakes to avoid

Avoid these common marketing mistakes for an effective content marketing strategy

How will this content marketing mistakes guide help me and my business?

Companies that use content marketing with a strategic approach can deliver more effective content that engages your audience and beats the competition. Avoiding common content marketing mistakes and having a solid content marketing business plan also helps generate leads and nurture them towards a sale.

Our free guide addresses some of the most common mistakes that are made, but more importantly, what to do about them in when you're planning your strategy. This guide highlights content auditing tools, strategy recommendations and provide you with some key examples to put it all into context.

Who is this guide for?

This guide gives recommendations for businesses of all sizes, specifically marketers responsible for managing and improving their content marketing. It helps steer you away from mistakes and provides you with free content marketing tools and resources to refine your strategy and grow your business.

How is this content marketing mistakes guide structured?

This guide addresses common mistakes that we see every day in content marketing. Such as:

  • No clear content plan or strategy
  • Not understanding your customer personas
  • Not integrating your SEO and social media strategies
  • No clear measurement and analysis
  • Not producing engaging, useful and informative content
  • Not demonstrating expertise in your field
  • Being overly promotional
  • Not testing different content formats

Therefore, in this guide, we provide strategy suggestions and recommended resources that address each mistake and provide a solution. As a result, you can generate a more effective marketing content campaign. After which you'll see higher engagement with your customers, increased website visits and faster growth for your business.

Latest updates

This guide has been updated with examples from Starling Bank, Monzo, and Spotify. The guide also has two brand new sections:

  • Ignoring the benefits of evergreen content
  • Inconsistent use of brand and tone of voice

Resource Details

About the author

Gavin Llewellyn

Gavin Llewellyn

Gavin Llewellyn is an independent consultant who has worked in different marketing manager roles where he has been responsible for SEO including financial services, consumer brands and retail.

He is a Chartered Marketer who specialises in digital marketing with a focus on SEO, Social media marketing and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion.

You can Follow Gavin on Twitter.

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