Guides and Templates

Integrated marketing 2020 guide

How to integrate your marketing in 10 essential steps

How will this guide help me and my business?

Our free integrated strategy guide will step you through 10 success factors which are deployed by leading companies to future-proof their business by creating more effective, joined-up media investments and customer journeys.

With 2020 approaching fast, the guide recommends digital transformation techniques that leading businesses are using now to compete in this era of hyper-competition and increased consumer choice.

Learn how to create insight-driven improvements and an aligned digital strategy, as well as future-proofing your business model. This guide recommends how to achieve excellence in marketing and suggests 'mind-tools' to help you review your approach to your marketing.

Who is this guide for?

The guide is for marketing leaders who want to review and update their approach to omnichannel marketing and gaining ‘always-on’ visibility online.

What’s inside the guide?

The guide contains 10 essential success factors to help you overcome these challenges including:

  • Resourcing to compete
  • Customer lifecycle-based ‘always-on’ audit
  • Insight-driven improvements
  • Aligning digital and business strategy
  • Creating a martech roadmap
  • Agile optimization
  • Creating a marketing centre of excellence

Each success factor contains insights and ‘mindtools’ to review your approach plus strategy recommendations.

Latest updates

Includes new coverage of omnichannel marketing, growth strategy, insights and updates to our customer lifecycle and digital marketing toolkit infographics.

Resource Details

  • Author: Dr. Dave Chaffey
  • Format: 4,000 word briefing article with visuals to review your approach

About the author

Dr Dave Chaffey

Dave ChaffeyDave is co-founder and content director of Smart Insights. He is editor of the 100+ templates, e-books and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources used by our Business members in more than 100 countries to Plan, Manage and Optimize their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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