Integrated marketing 2020 guide

How to integrate your marketing in just 10 essential steps

Our integrated marketing 2020 guide will step you through 10 success factors which leading companies are deploying today to future-proof their business by creating more effective, joined-up media investments and customer journeys.

About the guide

Our free integrated strategy guide will step you through 10 success factors which are deployed by leading companies to future-proof their business by creating more effective, joined-up media investments and customer journeys.

With 2020 approaching fast, the guide recommends digital transformation techniques that leading businesses are using now to compete in this era of hyper-competition and increased consumer choice.

Learn how to create insight-driven improvements and an aligned digital strategy, as well as future-proofing your business model. This guide recommends how to achieve excellence in marketing and suggests ‘mind-tools’ to help you review your approach to your marketing.

Who is this guide for?

The guide is for senior marketers who want to review and audit their approach to multichannel marketing campaigns and gaining ‘always-on’ visibility online. The guide can also be used by junior marketers who wish to stay ahead of the game by learning about strategic integrated communications approaches to build awareness and deliver campaign results.

Resource Details

About the author

Dr. Dave Chaffey

Dave is co-founder and content director of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Business members in more than 80 countries to Map, Plan and Manage their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

What’s inside the guide?

The guide contains 10 essential success factors to help you overcome these challenges

• How to increase your reach and awareness in the future era of hyper-competition
• Creating integrated multichannel campaigns involving different people in the marketing organisation
• How to create a long-term roadmap to improve marketing technology to build an effective ‘always-on’ marketing engine
• Using agile marketing techniques to improve customer experiences and ROI across the customer lifecycle

Each success factor contains case studies and examples as well as strategy recommendations.