Digital marketing strategy guide

Your essential companion to creating or updating your online marketing strategy

How will this guide help me and my business?

Our digital marketing strategy guide will help you to succeed quickly and more easily — so whatever industry sector you work in, you’ll know how to prioritize to define your initiatives for success. It’s packed with practical, actionable, step-by-step guidance so you can join thousands of others and create a digital marketing strategy that works.

To give you 'bite-sized' information that is quick to act on, we've created this guide as an interactive learning path with modules covering practical success factors for the 25 key digital marketing tactics across our RACE Planning framework.

Our downloadable Word, Excel and Powerpoint templates are fully integrated, so as you follow the steps in the guide, you can update your plans.

By using the comprehensive, easy-to-follow strategies in this guide, you really will take your results to the next level.

Don’t just take our word for it. Global brands like Accenture, Canon, GSK and HSBC — and thousands of digital marketers and business owners — are using our strategic frameworks to optimize their digital marketing. Many of our members working for smaller businesses have grown their businesses by over 50%—these are proven strategies that you can download and start applying to your business today.

Who is this guide for?

This guide is for anyone involved with shaping future digital marketing direction for their business or their clients, including:

Business owners and marketing directors
CMOs, marketing managers and digital marketing managers
Marketing consultants or agency account managers

How is our strategy guide structured?

Inside, you’ll discover:

RACE, the world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success.
The power of targeting—how to focus your marketing on exactly the right audience, so you’ll boost your conversion rates.
How to get your value proposition right, so your prospects buy into your brand.
Why you should always build your marketing around the right vision, objectives and KPIs (plus, we’ll show you how to forecast and create digital dashboards).

Resource Details

Author: Dr. Dave Chaffey
Format: Interactive learning path with bite-sized modules
Recommended related resources: This guide is integrated with our digital marketing toolkits which includes a toolkit of companion templates in different formats to help you create your strategy including our Microsoft Word digital plan workbook, Excel digital strategy audit and Powerpoint digital strategy template.

About the author

Dr Dave Chaffey

Dave is co-founder of Smart Insights. He is editor of the 100+ templates, ebooks and courses in our digital marketing resource library created by our team of 25+ digital marketing experts. Our resources used by our members in more than 100 countries to Plan, Manage and Optimize their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.