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10 common social media marketing mistakes

Our free, actionable guide to avoiding common social media marketing mistakes

How will this guide help me and my business?

Avoid the pitfalls that limit engagement with your target audience. As with any marketing or e-commerce activity, you could be missing out if you fail to think-through your social media activities.

By following a planned, strategic approach, you can make the most of the opportunities. The old saying “if you fail to plan, you plan to fail” is therefore entirely relevant, and still common for many businesses in the absence of a strong social media strategy.

Our mantra for social media, as with all digital marketing activities, is Plan, Manage, Optimize. With this approach, you are giving your business the best chance at realizing good returns on investment into social media marketing and to hopefully avoid the common pitfalls many brands make.

With social media, these mistakes can prevent you from getting the most from your efforts but can also damage a brand since social shares are also immediate and potentially broadcast to thousands or even millions of people in your target audience.

Who is this guide for?

Whether you’re just starting out with your social media strategy and need a few tips, or have found yourself in any of the scenarios included in this mini guide, follow our advice to give your planning a kick-start.

What’s inside the guide?

Our guide details 10 mistakes to avoid. For each mistake, we provide specific advice for how to avoid the mistake by taking a more strategic approach. We also provide links to recommended resources, including relevant Smart Insights resources and external resources and tools.

Our Social Media Marketing mistakes guide is designed to help you review and improve your approach to social media marketing. It’s practical and actionable since it covers common mistakes and how to avoid them.

It’s perfect if you are managing an existing social media presence and want to review it, or if you have just gained responsibility for social media.

Latest updates

  • Updated examples of branded social media
  • New blogs added as recommended resources, including our 2019 social media trends and how to create social media graphics
  • Updated stats and graphs

Resource Details

  • Author: Rhian Harris
  • Format: Online interactive format suitable for printing if needed
  • Related resources for premium members: Our 7 Steps Social Media Marketing Guide and companion workbook will help you create or update your social media strategy.

About the author

Rhian Harris

Rhian Harris

Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors.

IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum.

You can follow Rhian on Twitter and Instagram.

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