Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results
These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective.
Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates. Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.
Thanks to Mailigen for recommending this infographic which are part of a series you can access on their site.
For more insights on the response of email marketing see our Email marketing stats compilation post and online marketing benchmarking statatistics download for Expert members.