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These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective.
Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates. Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.
Thanks to Mailigen for recommending this infographic which are part of a series you can access on their site.
For more insights on the response of email marketing see our Email marketing stats compilation post and online marketing benchmarking statatistics download for Expert members.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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