Improving Search Marketing Effectiveness

Discover the latest search marketing trends and resources, all designed to help
evolve your organic and paid search #SearchMonth

Free members guide
Explore our Email Marketing and Marketing Automation Toolkit

Seven Email Marketing Rules to follow in 2016 [Infographic]

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results

These two infographics summarising data from a range of sources show the continued importance of email as a marketing channel and give some useful email marketing stats, which show email marketing tactics that are most effective.

Segmenting your emails is a must if you have a large database, otherwise you will have far lower open rates and considerably higher unsubscribe rates.  Using automated email marketing to nurture leads is also highly effective, since it dramatically increases the amount the average lead spends and nurturing prospects increases the number of leads by a whopping 451%.

Email stats

email nurturing stats

Thanks to Mailigen for recommending this infographic which are part of a series you can access on their site.

For more insights on the response of email marketing see our Email marketing stats compilation post and online marketing benchmarking statatistics download for Expert members.

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

This blog post has been tagged with:

2016 Digital Marketing Trends

Start the discussion on our community and social networks

Turbocharge your results with our

Email Marketing and Marketing Automation Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Email marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts