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Email opt-In best practice [Infographic]

By Robert Allen 26 Nov, 2015
Essential
Email list management and ECRM

Techniques to optimize opt-in rates for subscribers

Engaged subscribers are the centre of all successful email campaigns. Most marketers find it challenging to build a long list of subscribers and retain it over a period of time with the similar engagement and response rate. Given the inevitable unsubscribes from any list and some list members becoming inactive, maximizing opt-in is important to keep a list growing.

To summarize the techniques available to maximize opt-in EmailMonks teamed up with GetResponse to show methods to convert more visitors into subscribers with a better opt-in strategy.

It’s the time for most brands to have an immaculate opt-in workflow – here’s why?

According to one of the reports from Statista, overall website traffic has increased more than three-fold in the past 10 years. Moreover, only 9% of brands are utilising opt-in optimally. With so many visitors coming to your site, it is quite easy to build and grow email lists. But, before you kick start capturing these leads and nurturing them, it is important to know their behaviour, track their social insights and be aware about their entire profile to make your email messaging more relevant and targeted.

So, what next?

Well, to capture these leads and track their behaviour, marketers ought to have a great opt-in workflow in place. With right opt-in forms, messaging and on boarding, the battle is half won.

So, if you are battling a squeezed email list, have a great responsive website (remember, google recommends it) and have plenty of web traffic this infographic will help you with converting visitors to subscribers in an effective way.

Email Opt-in Infographic: Convert subscribers like a pro
Source:Email Opt-in Infographic: Convert subscribers like a pro!

 

 

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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