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The History of Retail [Infographic]

Author's avatar By Robert Allen 19 Jun, 2015
Essential Essential topic

How retail has evolved over 10,000 years

Digital marketing moves fast, but it is always good to know your roots. This fascinating infographic from Lightspeed gives a 10,000-year history of retail, from horse-trading to Facebook.

If you work for a retailer and ever feel like parts of your business are stuck in the past, then with this at least you can plot exactly how far in the past they are! Or perhaps even use it to prove that retail has always been changing and evolving, and show colleagues should move with the times - you can benchmark your digital strategy on this five point scale to see how you compare.

I wonder if any of the great marketers reading this will come up with a new marketing techniques so ground-breaking it’ll make it onto a subsequent version of this infographic. Or better still be remembered 10,000 years from now...

History of retail

Auhtor's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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