How changes in consumer use of mobile devices are shaping online retail
Omnichannel is no longer just an ambiguous buzzword, it’s becoming a reality for digital marketers thanks to three key online retail trends: mobile devices, millennials and beacons – devices that bring digital into physical retail.
This infographic from Elastic Path illustrates how these forces are driving demand for seamless digital experiences across channels and will continue to do so in 2016.
The three Unstoppable online retail trends
Mobile apps are not just smaller versions of a retailer’s website, but research and shopping assistants in the palms of consumers hands at all times – even in-store. They’re both an opportunity and a threat for retailers – get it right and the customer can find the right information at the right time. Get it wrong, and it could hurt your brand and drive customers to competitors.
Tech-savvy millennials have tremendous purchasing power, and expect businesses to satisfy their appetite for digital experiences across channels.
Mobile apps that interact with marketing beacons support augmented in-store experiences, making it easy to quickly access relevant product and pricing information, and special offers, with minimal friction. You can also read our recent Smart Insights alert on Facebook's new Beacons.
For more information on how digital marketers can prepare for this shift, Elastic Path offers a free ebook : The New Customer Journey: The Convergence of Content, Context, Channels and Commerce.