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The rise of marketing salaries in 2018

By Kag Katumba 25 May, 2018
Essential

Chart of the day: Will marketing salaries continue to rise in 2018?

When it comes to career choices we make sure that job satisfaction is being taken in to consideration. The elephant in the room is always salary, but when it comes to marketing in 2018, it seems that this elephant is most welcome. We are fast approaching the halfway point of 2018 and if the previous year on year trends continue, then marketing salaries are set to keep increasing.

Check out this Marketing Salary Guide

Orbit Media created a guide which focussed on 7 positions in the industry and tracked their change from 2016. The results are based on US salaries but offer a certain amount of comparability to shores further afield. The dataset comprises of 67,736 individuals so there is no denying that these figures offer a strong indicator of the industry as a whole.

marketing-salary-guide

I think this can be attributed to a number of factors but I am only going to highlight two of them

Marketers by default have to learn a number of skills to fulfil any position. There is an increase in the blurring of lines between roles with new strings needing to be added to the marketing bow. As an example, to be an Exec it means you have to be a social media specialist, copywriter, rocket scientist and brain surgeon (OK, the last two are not true). This means that the embedded value of them is increased due to their capabilities.

The increasing value that digital marketing holds within business. The winning combination of sales and marketing has created an easily trackable source for revenue. Web/Email experience for customers is often key to how business sell their products and the digital environment is trackable down to the minute detail. If you can prove your value through visible metrics then it is impossible for employers to not reward you financially.

By Kag Katumba

I am the Marketing Executive at Smart Insights, heading up our Free Memberships and Content Partnerships. I've amassed 5 years of industry experience which keeps me on the pulse of all things marketing and digital. Feel free to connect with me at Linkedin

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