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Online marketing techniques for higher education [Infographic]

Author's avatar By Susanne Colwyn 03 Jul, 2014
Essential Essential topic

New research showing the most cost-effective techniques

Do you work in Higher Education, and interested to learn how digital marketing is driving student enrolments?  Fathom has released the findings from their first quarterly EDU Standard Marketing Report to share how the sector is using the latest developments in SEO and paid search statistics in the sector, plus online advertising and email marketing trends.

Key takeaways in the infographic highlights:

  • Mobile marketing accounts for 15% of conversion strategies
  • Paid Search from Google and Bing drove 50% of the enquiries.
  • 40% of leads from paid advertising were attributed to non-branded search.

online advertising trends for he

You can download the Fathom Q1 2014 EDU Standard Marketing Report for more indepth results.

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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Digital marketing for the education sector

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