Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it easy and accessible for everyone to create their own videos. The advantages that come from delivering online videos with great content are numerous and the effort will result in new subscribers and sales if you get the video creative and messaging right for your audience.
Creating interesting content, however, is not enough. It is essential to tweak the videos for SEO to reach the ultimate goal of reaching as many people as possible. A great video will not bring return if it is not given the right visibility on the web.
You want your online video to be easy to find, pop up at the top of a relevant google search and to captivate the viewer’s attention. The infographic below created by StreamAMG will give you 5 useful tips on how to best optimise your video for SEO and to achieve your objectives.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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